The Bottle Club
The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!
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SKUs across 1000 brands
Executive summary
01 Research
Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.
02 Management
End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.
03 Revenue
Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their ability to get us linked in existing articles on major publications has been a big win for our brand.
Bottle Club
Ecommerce Director
You’ve likely seen this rosé all over your Instagram feed – and it’s popular for good reason. Yes, the bottle is photogenic, but it also offers aromatic and delicate flavour notes that make it a great all-rounder.
The Stylist
Bottle Club Affiliate Article
Aged for at least three years in deep underground cellars, this blend of chardonnay, pinot noir, and pinot meunier is creamy, delicate, and perfectly balanced, delivering a luxury style without the price to match.
Best for affordable luxury
The Independent
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their ability to get us linked in existing articles on major publications has been a big win for our brand.
Bottle Club
Ecommerce Director
You’ve likely seen this rosé all over your Instagram feed – and it’s popular for good reason. Yes, the bottle is photogenic, but it also offers aromatic and delicate flavour notes that make it a great all-rounder.
The Stylist
Bottle Club Affiliate Article
Aged for at least three years in deep underground cellars, this blend of chardonnay, pinot noir, and pinot meunier is creamy, delicate, and perfectly balanced, delivering a luxury style without the price to match.
Best for affordable luxury
The Independent
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their ability to get us linked in existing articles on major publications has been a big win for our brand.
Bottle Club
Ecommerce Director
You’ve likely seen this rosé all over your Instagram feed – and it’s popular for good reason. Yes, the bottle is photogenic, but it also offers aromatic and delicate flavour notes that make it a great all-rounder.
The Stylist
Bottle Club Affiliate Article
Aged for at least three years in deep underground cellars, this blend of chardonnay, pinot noir, and pinot meunier is creamy, delicate, and perfectly balanced, delivering a luxury style without the price to match.
Best for affordable luxury
The Independent
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their ability to get us linked in existing articles on major publications has been a big win for our brand.
Bottle Club
Ecommerce Director
You’ve likely seen this rosé all over your Instagram feed – and it’s popular for good reason. Yes, the bottle is photogenic, but it also offers aromatic and delicate flavour notes that make it a great all-rounder.
The Stylist
Bottle Club Affiliate Article
Aged for at least three years in deep underground cellars, this blend of chardonnay, pinot noir, and pinot meunier is creamy, delicate, and perfectly balanced, delivering a luxury style without the price to match.
Best for affordable luxury
The Independent
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their ability to get us linked in existing articles on major publications has been a big win for our brand.
Bottle Club
Ecommerce Director
You’ve likely seen this rosé all over your Instagram feed – and it’s popular for good reason. Yes, the bottle is photogenic, but it also offers aromatic and delicate flavour notes that make it a great all-rounder.
The Stylist
Bottle Club Affiliate Article
Aged for at least three years in deep underground cellars, this blend of chardonnay, pinot noir, and pinot meunier is creamy, delicate, and perfectly balanced, delivering a luxury style without the price to match.
Best for affordable luxury
The Independent
Strategic Approach
Upon taking over the program, we conducted a thorough analysis to identify which publishers were primarily responsible for the decline, both year-over-year (YoY) and month-over-month (MoM).
We contacted these publishers to understand the causes of the decline and negotiated increased exposure for The Bottle Club. This exposure was exchanged for a temporary commission increase, ensuring no impact on the brand’s overall profitability.
We also ensured that the affiliate network was updated regularly with fresh offers and news to maintain momentum. We sent regular newsletters and had direct communication with publishers to keep them informed about new offers, campaigns, and initiatives.
Our data and research team leveraged tools like SEMrush to identify high-quality publishers with relevant review articles and buying guides, matching the products sold by The Bottle Club.
We performed a rigorous competitor analysis to locate gaps in the market, which informed our outreach strategy.
Outreach and Engagement
We initiated mass outreach targeting upper and mid-funnel publishers, which are key to long-term growth.
After recruiting, we onboarded new publishers and established regular communication through newsletters and 1:1 interactions, keeping them informed about offers and campaigns.
Notable Content Publisher Partnerships Over the following months, we secured partnerships with several key publishers, including:
BBC Good Food (Immediate Media)
The Independent
Evening Standard
Wales Online (Reach Publishing)
Heatworld (Bauer Media)
Stylist
Success, Results and Feedback
Within 6 months, RevWise achieved a 105% increase in YoY revenue, with consistent monthly revenue growth. Our consistent communication strategy led to steady growth in both the number of active publishers and overall productivity. This structured approach helped The Bottle Club not only recover from a significant revenue drop but also achieve long-term growth through strategic publisher partnerships and continuous optimisations.
Tim Martin-Harvey, the Head of E-Commerce for The Bottle Club provided some insights on his experience working with us:
"RevWise don’t take a one-size-fits-all approach unlike a lot of set-and-forget agencies. Revwise constantly finds new and innovative ways to showcase us. They’re always actively involved, ensuring we’re at the forefront of affiliate marketing trends.
With the complexity of The Bottle Club's large catalogue, RevWise has been flexible in adapting to our needs. Whether it’s managing our affiliates across discount, cashback, influencers, or even brand-to-brand partnerships, they handle the complexities.
Their ability to manage such a broad spectrum of affiliate relationships while maintaining and improving performance shows their agility in working with a dynamic, multi-brand setup like ours. The RevWise team brings an incredible amount of energy to the table. Their creativity shines through in their day-to-day management of our affiliates and their ability to generate new ideas for growth. Whether it’s finding us new partners or securing those all-important links in established publications, they’re always enthusiastic and driven, which has a huge impact on how effectively we collaborate. Even when we do not have the time to get in to the detail.
RevWise is perfect for businesses like ours that need a more personalised, hands-on approach, especially when we lack the man power to be directly involved. They don’t just manage affiliates; they’re constantly looking for new ways to improve performance.
Their passion and engagement set them apart from other agencies that may take a more generic approach. For any alcohol e-commerce business or multi-brand operation, RevWise is an invaluable partner."
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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Frequently Asked Questions
What makes RevWise’s approach to publisher outreach unique?
Our in-house B2B outreach process uses data, research, email, phone calls, and LinkedIn to directly contact decision-makers at potential publisher partners, with determination to find and launch the partnerships needed for driving growth. This proactive and laborious approach is often lacking from most affiliate teams' toolkits.
10:01
Messenger
Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Senior Affiliate Manager
Raya Georgieva
Senior Affiliate Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Affiliate Manager
Nadia Valeri
Affiliate Executive
Nikolay Dragnev
Affiliate Manager
Ivan Tachev
Affiliate Executive
Ivo Georgiev
Affiliate Marketing Executive
Siyana Georgieva
Affiliate Marketing Executive
Dan Hull
Affiliate Client Success Manager
Steliana Georgieva
Affiliate Executive
Toni Yotova
Affiliate Marketing Executive
Jasmine Ovall
Digital Marketing Manager
Kristina Koleva
Affiliate Marketing Executive
Alex Yotov
Affiliate Executive
Boyana Koleva
Affiliate Marketing Executive
Nia Petrova
Affiliate Marketing Executive
Maya Zhekova
Affiliate Executive
Nikola Nikolov
Affiliate Executive
Olivia Drage
Head of Sales
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
