The Bottle Club
The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 105% increase in YoY revenue!
The Background
The Bottle Club had faced a significant revenue decline following their migration to a different affiliate network. The business experienced a drop of over 25% month-on-month (MoM) in sales, prompting the need for immediate intervention.
Strategic Approach
Upon taking over the program, we conducted a thorough analysis to identify which publishers were primarily responsible for the decline, both year-over-year (YoY) and month-over-month (MoM).
We contacted these publishers to understand the causes of the decline and negotiated increased exposure for The Bottle Club. This exposure was exchanged for a temporary commission increase, ensuring no impact on the brand’s overall profitability.
We also ensured that the affiliate network was updated regularly with fresh offers and news to maintain momentum. We sent regular newsletters and had direct communication with publishers to keep them informed about new offers, campaigns, and initiatives.
Publisher Recruitment and Onboarding
Identifying Potential Publishers
Our Data & Research team leveraged tools like SEMrush to identify high-quality publishers with relevant review articles and buying guides, matching the products sold by The Bottle Club.
We performed a rigorous competitor analysis to locate gaps in the market, which informed our outreach strategy.
Outreach and Engagement
We initiated mass outreach targeting upper and mid-funnel publishers, which are key to long-term growth.
After recruiting, we onboarded new publishers and established regular communication through newsletters and 1:1 interactions, keeping them informed about offers and campaigns.
Notable Content Publisher Partnerships Over the following months, we secured partnerships with several key publishers, including:
BBC Good Food (Immediate Media)
The Independent
Evening Standard
Wales Online (Reach Publishing)
Heatworld (Bauer Media)
Stylist
We also curated with our partners to produce these publications -
Good Housekeeping - The best alcohol advent calendars for 2024
Heatworld (Bauer Media) - What to buy from the high street in September 2024, according to a shopping editor
Evening Standard - Best gifts for men this Christmas: food, fashion, tech and more
Evening Standard - Best gin advent calendars of 2024: Christmas selections to get you in the spirit
Stylist - 9 wines that are good enough to take to your next dinner party, all for £10 or under
CSS Partner Performance We optimised our performance with CSS partners, leading to 1200% YoY growth following our optimisations.
Close User Groups (CUGs) and Offers In addition, we focused on Close User Groups (CUGs), recruiting new partners and enhancing performance with existing ones by offering more competitive deals to their members.
Affiliate Programs Progress and Success with RevWise
Within 6 months, RevWise achieved a 105% increase in YoY revenue, with consistent monthly revenue growth. Our consistent communication strategy led to steady growth in both the number of active publishers and overall productivity. This structured approach helped The Bottle Club not only recover from a significant revenue drop but also achieve long-term growth through strategic publisher partnerships and continuous optimisations.
Tim Martin-Harvey, the Head of E-Commerce for The Bottle Club provided some insights on his experience working with us:
What sets RevWise apart from others affiliate agencies you’ve worked with in the past?
"Revwise don’t take a one-size-fits-all approach unlike a lot of set-and-forget agencies.
The Bottle Club sells over 7,500 SKUs across 1,000 brands,.Their team has tailored their strategies to suit our diverse product range. From setting up and managing CSS partners for CPA Google Shopping ads to help bolster our CPC performance ,to linking us in existing high-authority articles that our PR agency couldn’t, and even putting us in touch with other brands to partner with on collab activations.
Revwise constantly finds new and innovative ways to showcase us. They’re always actively involved, ensuring we’re at the forefront of affiliate marketing trends."
How does Revwise adapt to the unique needs of your multi-brand ecommerce business?
With the complexity of The Bottle Club's large catalogue, Revwise has been flexible in adapting to our needs. Whether it’s managing our affiliates across discount, cashback, influencers, or even brand-to-brand partnerships, they handle the complexities.
Their ability to manage such a broad spectrum of affiliate relationships while maintaining and improving performance shows their agility in working with a dynamic, multi-brand setup like ours."
How does the team’s energy and creativity impact your overall experience working with them?
The Revwise team brings an incredible amount of energy to the table. Their creativity shines through in their day-to-day management of our affiliates and their ability to generate new ideas for growth. Whether it’s finding us new partners or securing those all-important links in established publications, they’re always enthusiastic and driven, which has a huge impact on how effectively we collaborate. Even when we do not have the time to get in to the detail.
How have they helped your business grow or evolve?
Revwise has helped The Bottle Club grow significantly, particularly in terms of affiliate partnerships and visibility.
Their setup of CSS partners for CPA Google Shopping ads and ongoing management of affiliates, from cashback partners to influencers, has driven more traffic and sales.
Their ability to get us linked in existing articles on major publications has also been a big win for our brand, giving us the kind of exposure that’s hard to achieve otherwise.
Why would you recommend RevWise to other businesses in your industry?
Revwise is perfect for businesses like ours that need a more personalised, hands-on approach, especially when we lack the man power to be directly involved. They don’t just manage affiliates; they’re constantly looking for new ways to improve performance.
Their passion and engagement set them apart from other agencies that may take a more generic approach. For any alcohol e-commerce business or multi-brand operation, Revwise is an invaluable partner.
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Frequently Asked Questions
What makes RevWise’s approach to publisher outreach unique?
Our in-house B2B outreach process uses data, research, email, phone calls, and LinkedIn to directly contact decision-makers at potential publisher partners, with determination to find and launch the partnerships needed for driving growth. This proactive and laborious approach is often lacking from most affiliate teams' toolkits.
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