The Bottle Club

Upon taking over the program, we conducted a thorough analysis to identify which publishers were primarily responsible for the decline, both year-over-year (YoY) and month-over-month (MoM).

We contacted these publishers to understand the causes of the decline and negotiated increased exposure for The Bottle Club. This exposure was exchanged for a temporary commission increase, ensuring no impact on the brand’s overall profitability.

We also ensured that the affiliate network was updated regularly with fresh offers and news to maintain momentum. We sent regular newsletters and had direct communication with publishers to keep them informed about new offers, campaigns, and initiatives.

Our data and research team leveraged tools like SEMrush to identify high-quality publishers with relevant review articles and buying guides, matching the products sold by The Bottle Club.

We performed a rigorous competitor analysis to locate gaps in the market, which informed our outreach strategy.

Within 6 months, RevWise achieved a 160% increase in YoY revenue, with consistent monthly revenue growth. Our consistent communication strategy led to steady growth in both the number of active publishers and overall productivity. This structured approach helped The Bottle Club not only recover from a significant revenue drop but also achieve long-term growth through strategic publisher partnerships and continuous optimisations.

Tim Martin-Harvey, the Head of E-Commerce for The Bottle Club provided some insights on his experience working with us:

"RevWise don’t take a one-size-fits-all approach unlike a lot of set-and-forget agencies. Revwise constantly finds new and innovative ways to showcase us. They’re always actively involved, ensuring we’re at the forefront of affiliate marketing trends.

With the complexity of The Bottle Club's large catalogue, RevWise has been flexible in adapting to our needs. Whether it’s managing our affiliates across discount, cashback, influencers, or even brand-to-brand partnerships, they handle the complexities.

Their ability to manage such a broad spectrum of affiliate relationships while maintaining and improving performance shows their agility in working with a dynamic, multi-brand setup like ours. The RevWise team brings an incredible amount of energy to the table. Their creativity shines through in their day-to-day management of our affiliates and their ability to generate new ideas for growth. Whether it’s finding us new partners or securing those all-important links in established publications, they’re always enthusiastic and driven, which has a huge impact on how effectively we collaborate. Even when we do not have the time to get in to the detail.

RevWise is perfect for businesses like ours that need a more personalised, hands-on approach, especially when we lack the man power to be directly involved. They don’t just manage affiliates; they’re constantly looking for new ways to improve performance.

Their passion and engagement set them apart from other agencies that may take a more generic approach. For any alcohol e-commerce business or multi-brand operation, RevWise is an invaluable partner."