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Sykes Cottages

Sykes Cottages, the UK’s leading cottage provider, achieved a 650% year-over-year (YoY) revenue increase—gaining over £3 million—after RevWise took over their affiliate program. This marked a significant turnaround following a previous YoY revenue drop of over 50%.

YoY Revenue Decline Reversed

+0%

YoY Revenue Increase

Major Media Partnerships Secured

Executive summary

1 - Recovery

By focusing on recovery, we rebuilt broken tracking, restored publisher trust, and laid the groundwork for sustainable growth.

2 - Reignite

By reigniting partnerships with key affiliates, we sparked new revenue streams and transformed the program into a high-performing engine.

3 - Revive

By reviving dormant publisher relationships, we uncovered untapped potential and turned underperforming channels into valuable revenue drivers.

11 of the top-rated cottage properties in Northumberland on holiday booking website Sykes Cottages.

Chronicle Live

Article Copy

12 of the best places to visit in the Peak District

The Times

Article Copy

26 of the Best Holiday Cottages in the UK

Grazia

11 of the top-rated cottage properties in Northumberland on holiday booking website Sykes Cottages.

Chronicle Live

Article Copy

12 of the best places to visit in the Peak District

The Times

Article Copy

26 of the Best Holiday Cottages in the UK

Grazia

11 of the top-rated cottage properties in Northumberland on holiday booking website Sykes Cottages.

Chronicle Live

Article Copy

12 of the best places to visit in the Peak District

The Times

Article Copy

26 of the Best Holiday Cottages in the UK

Grazia

11 of the top-rated cottage properties in Northumberland on holiday booking website Sykes Cottages.

Chronicle Live

Article Copy

12 of the best places to visit in the Peak District

The Times

Article Copy

26 of the Best Holiday Cottages in the UK

Grazia

11 of the top-rated cottage properties in Northumberland on holiday booking website Sykes Cottages.

Chronicle Live

Article Copy

12 of the best places to visit in the Peak District

The Times

Article Copy

26 of the Best Holiday Cottages in the UK

Grazia

Program Audit & Publisher Recovery

We took immediate action to identify the publishers responsible for the prior decline in performance. Through thorough engagement with these publishers, we were able to uncover the underlying issues causing the dip in results. Following a detailed analysis, we negotiated bespoke quarterly exposure packages that offered strategic value to the publishers in exchange for modest increases in commission rates. These adjustments were carefully structured to ensure that the brand's costs remained unaffected, all while fostering stronger collaboration for future success and ensuring the sustainability of the partnership.

Defining What Works Best

As part of our ongoing efforts, we conducted an in-depth review of the partner landscape to determine which types of partners were most effective for the program’s goals. In doing so, we identified several key partners who were missing from the program, including significant players such as Easyfundraising, Nectar, and others. We worked swiftly to onboard these partners, recognizing their potential to drive substantial revenue. Since their integration, these partners have quickly emerged as some of the most significant contributors to the program's success, now ranking among the highest revenue-generating affiliates.

Highly Relevant Content Another key component of our strategy was to introduce high-converting, niche partners with highly relevant and engaging content. By partnering with industry leaders such as Fabulous Holiday Cottages and Handpicked Cottages, we were able to align with content that resonated strongly with the target audience. These partners quickly established themselves as top performers within the program, driving consistent and reliable results. The addition of such content providers helped to further solidify the program's performance and fostered long-term engagement with potential customers.

Mass Media Partnerships and Superior Results

A hallmark of any RevWise program is its ability to achieve high-quality reach and awareness across multiple channels. In line with this, we strategically built and nurtured strong relationships with major media outlets. These partnerships included prominent names such as Reach PLC, The Times, The Independent, Bauer Media, National World. Through these collaborations, we secured valuable editorial placements that significantly enhanced the visibility and credibility of the program. Notable placements included:

"11 stunning Northumberland cottage stays" – Chronicle Live
"12 of the best places to visit in the Peak District" – The Times
"26 of the Best Holiday Cottages in the UK" – Grazia Daily
"Six idyllic cottages in Yorkshire" – The Scotsman (National World)

Klara, Senior Partnerships Manager at Sykes Cottages said "RevWise has played a pivotal role in revitalising our affiliate program. Through expert guidance and strategic execution, they delivered a remarkable year-on-year revenue uplift. By identifying key opportunities, re-engaging untapped partners, and introducing high-value affiliates and media placements, they transformed our program into a high-performing, sustainable channel. It's truly been a pleasure working with RevWise."

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Other case studies

Freddie's Flowers

From passive to powerful: how RevWise transformed Freddie’s Flowers’ affiliate programme with data-led optimisation, creative CPA structuring, and standout publisher partnerships—delivering 100%+ revenue growth across the UK and Germany.

🌸 +108% UK revenue growth (YoY March–May
📈 CPA down 59% (UK) and 74% (DE)
📰 Premium placements: Vogue, Telegraph, Marie Claire, Yahoo, The Guardian & more
🔧 Technical upgrades: S2S tracking, exclusive codes & attribution fixes

+747%

Revenue Increase YoY

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Average Order Value YoY

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Sales MoM

The Independent Pharmacy

Within the first 90 days, we made deep structural changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

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Revenue YoY Performance

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Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

Clean the program by eliminating non-valuable partners.
Expand the network with diverse publishers.
Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

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YoY growth in orders (during peak)

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YoY growth in productive (sales-active) publishers

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

+£10k

TikTok Sales Revenue in under 2 weeks

+45%

Click-Through Rate

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

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Clicks YoY

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

YoY Sales Increase

+417%

Revenue

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Orders YoY

Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

-42%

Commission Costs

+133%

YoY Sales Revenue

+159%

Active Publishers YoY

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

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Discount Dragon

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+84000

New Orders in 2024

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Increase in monthly affiliate sales revenue

+10x

affiliate revenue within 90 days

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

+17%

Productive Publishers YoY

+97%

In YoY Revenue

+89%

Affiliate Clicks YoY

Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

05:10

Messenger

Gary Winter

Head of Growth - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Jamie Brusey

Head of Operations - Co-Founder

Silvena Hristova

Affiliate Marketing Team Leader

Maria Picornell

Account Director

Dan Hull

Senior Account Director

Veronica Garcia

Account Director

Edward Dare

Commercial Manager

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

Credit Control