Sykes Cottages
Sykes Cottages, the UK’s leading cottage provider, achieved a 650% year-over-year (YoY) revenue increase—gaining over £3 million—after RevWise took over their affiliate program. This marked a significant turnaround following a previous YoY revenue drop of over 50%.
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YoY Revenue Decline Reversed
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YoY Revenue Increase
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Major Media Partnerships Secured
Executive summary
1 - Recovery
By focusing on recovery, we rebuilt broken tracking, restored publisher trust, and laid the groundwork for sustainable growth.
2 - Reignite
By reigniting partnerships with key affiliates, we sparked new revenue streams and transformed the program into a high-performing engine.
3 - Revive
By reviving dormant publisher relationships, we uncovered untapped potential and turned underperforming channels into valuable revenue drivers.

Program Audit & Publisher Recovery
We took immediate action to identify the publishers responsible for the prior decline in performance. Through thorough engagement with these publishers, we were able to uncover the underlying issues causing the dip in results. Following a detailed analysis, we negotiated bespoke quarterly exposure packages that offered strategic value to the publishers in exchange for modest increases in commission rates. These adjustments were carefully structured to ensure that the brand's costs remained unaffected, all while fostering stronger collaboration for future success and ensuring the sustainability of the partnership.

Defining What Works Best
As part of our ongoing efforts, we conducted an in-depth review of the partner landscape to determine which types of partners were most effective for the program’s goals. In doing so, we identified several key partners who were missing from the program, including significant players such as Easyfundraising, Nectar, and others. We worked swiftly to onboard these partners, recognizing their potential to drive substantial revenue. Since their integration, these partners have quickly emerged as some of the most significant contributors to the program's success, now ranking among the highest revenue-generating affiliates.
Highly Relevant Content Another key component of our strategy was to introduce high-converting, niche partners with highly relevant and engaging content. By partnering with industry leaders such as Fabulous Holiday Cottages and Handpicked Cottages, we were able to align with content that resonated strongly with the target audience. These partners quickly established themselves as top performers within the program, driving consistent and reliable results. The addition of such content providers helped to further solidify the program's performance and fostered long-term engagement with potential customers.

Mass Media Partnerships and Superior Results
A hallmark of any RevWise program is its ability to achieve high-quality reach and awareness across multiple channels. In line with this, we strategically built and nurtured strong relationships with major media outlets. These partnerships included prominent names such as Reach PLC, The Times, The Independent, Bauer Media, National World. Through these collaborations, we secured valuable editorial placements that significantly enhanced the visibility and credibility of the program. Notable placements included:
"11 stunning Northumberland cottage stays" – Chronicle Live
"12 of the best places to visit in the Peak District" – The Times
"26 of the Best Holiday Cottages in the UK" – Grazia Daily
"Six idyllic cottages in Yorkshire" – The Scotsman (National World)
Klara, Senior Partnerships Manager at Sykes Cottages said "RevWise has played a pivotal role in revitalising our affiliate program. Through expert guidance and strategic execution, they delivered a remarkable year-on-year revenue uplift. By identifying key opportunities, re-engaging untapped partners, and introducing high-value affiliates and media placements, they transformed our program into a high-performing, sustainable channel. It's truly been a pleasure working with RevWise."

RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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