Vitl

Our journey with Vitl began with an audit of their entire affiliate program.

We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.

We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.

As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth. 

I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.

Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with. 

This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."