Vitl
Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness
Program Audit and Optimisation
Our journey with Vitl began with an audit of their entire affiliate program.
We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.
We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.
Leveraging Content Publishers for Enhanced Exposure
As per our launch strategy, we focused on securing product reviews and inclusions from specific content publishers with a relevant audience, such as BBC Good Food, GQ and countless independent blogs in the health and nutrition space.
These inclusions helped Vitl reach a broader audience with authentic and engaging content. It not only boosted brand awareness but also provided potential customers with valuable education into Vitl’s products.
We also targeted closed-user-groups, select reward partners, work perk schemes, and partnerships with gym groups who have an ideal audience for cross-promotion.
Generating +97% revenue Year-on-Year
As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth.
I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.
Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with.
This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."
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Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Affiliate Manager
Raya Georgieva
Affiliate Manager
Yanitsa Yaneva
Affiliate Manager
Milena Stefanov
Affiliate Manager
Borislav Nachev
Affiliate Executive
Nadia Valeri
Affiliate Executive
Videlina Georgieva
Affiliate Executive
Nikolay Dragnev
Affiliate Executive
Ivan Tachev
Affiliate Executive
Steliana Georgieva
Affiliate Executive
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
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