Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
Created and designed by &Element
Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness
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In YoY Revenue
Executive Summary
01 Research
Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.
02 Management
End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.
03 Revenue
Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.
Program Audit and Optimisation
Our journey with Vitl began with an audit of their entire affiliate program.
We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.
We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.
Leveraging Content Publishers for Enhanced Exposure
As per our launch strategy, we focused on securing product reviews and inclusions from specific content publishers with a relevant audience, such as BBC Good Food, GQ and countless independent blogs in the health and nutrition space.
These inclusions helped Vitl reach a broader audience with authentic and engaging content. It not only boosted brand awareness but also provided potential customers with valuable education into Vitl’s products.
We also targeted closed-user-groups, select reward partners, work perk schemes, and partnerships with gym groups who have an ideal audience for cross-promotion.
Generating +97% revenue Year-on-Year
As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth.
I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.
Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with.
This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
Our services
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Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.