Vitl
Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness
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Affiliate Clicks YoY
Executive Summary
01 Strategizing
Introducing a tailored CPA strategy to engage key partners, boost exposure, enhance promotions, and foster collaborative relationships for sustained program growth.
02 Engaging
Securing product reviews and inclusions from relevant and notable content publishers, helping Vitl reach a broader audience with authentic, engaging, and educational content.
03 Transforming
With RevWise’s approach, Vitl achieved 97% YoY sales growth, blending existing partner engagement with new affiliate acquisition, underpinned by strong communication and scalable affiliate platform support.
Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.
Vitl
Chief Marketing Officer
VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.
Evening Standard
Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.
BBC Good Food
Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.
Vitl
Chief Marketing Officer
VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.
Evening Standard
Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.
BBC Good Food
Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.
Vitl
Chief Marketing Officer
VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.
Evening Standard
Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.
BBC Good Food
Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.
Vitl
Chief Marketing Officer
VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.
Evening Standard
Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.
BBC Good Food
Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.
Vitl
Chief Marketing Officer
VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.
Evening Standard
Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.
BBC Good Food
Program Audit and Optimisation
Our journey with Vitl began with an audit of their entire affiliate program.
We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.
We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.
Leveraging Content Publishers for Enhanced Exposure
As per our launch strategy, we focused on securing product reviews and inclusions from specific content publishers with a relevant audience, such as BBC Good Food, GQ and countless independent blogs in the health and nutrition space.
These inclusions helped Vitl reach a broader audience with authentic and engaging content. It not only boosted brand awareness but also provided potential customers with valuable education into Vitl’s products.
We also targeted closed-user-groups, select reward partners, work perk schemes, and partnerships with gym groups who have an ideal audience for cross-promotion.
Generating +97% revenue Year-on-Year
As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth.
I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.
Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with.
This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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Messenger
Gary Winter
Head of Growth - Co-Founder
Angelina Daneva
Affiliate Marketing Team Leader
Jamie Brusey
Head of Operations - Co-Founder
Silvena Hristova
Affiliate Marketing Team Leader
Maria Picornell
Account Director
Dan Hull
Account Director
Veronica Garcia
Account Director
Edward Dare
Commercial Manager
Olivia Drage
Head of Sales
David Marks
Non-executive Chair
Jasmine Ovall
Digital Marketing Manager
Charlie Culff
Credit Control
Vlad Kostyna
Senior Affiliate Account Manager
Stoyan Yanev
Senior Affiliate Account Manager
Raya Georgieva
Senior Affiliate Account Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Senior Affiliate Account Manager
Nikolay Dragnev
Senior Affiliate Account Manager
Jess Anatasi
TikTok Shop Project Manager
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
