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Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

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Productive Publishers YoY

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In YoY Revenue

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Affiliate Clicks YoY

Executive Summary

01 Strategizing

Introducing a tailored CPA strategy to engage key partners, boost exposure, enhance promotions, and foster collaborative relationships for sustained program growth.

02 Engaging

Securing product reviews and inclusions from relevant and notable content publishers, helping Vitl reach a broader audience with authentic, engaging, and educational content.

03 Transforming

With RevWise’s approach, Vitl achieved 97% YoY sales growth, blending existing partner engagement with new affiliate acquisition, underpinned by strong communication and scalable affiliate platform support.

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Evening Standard

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Evening Standard

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Evening Standard

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Evening Standard

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Program Audit and Optimisation

Our journey with Vitl began with an audit of their entire affiliate program.

We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.

We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.

Leveraging Content Publishers for Enhanced Exposure

As per our launch strategy, we focused on securing product reviews and inclusions from specific content publishers with a relevant audience, such as BBC Good Food, GQ and countless independent blogs in the health and nutrition space.

These inclusions helped Vitl reach a broader audience with authentic and engaging content. It not only boosted brand awareness but also provided potential customers with valuable education into Vitl’s products.

We also targeted closed-user-groups, select reward partners, work perk schemes, and partnerships with gym groups who have an ideal audience for cross-promotion.

Generating +97% revenue Year-on-Year

As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth.

I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.

Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with.

This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Other case studies

Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

Clean the program by eliminating non-valuable partners.
Expand the network with diverse publishers.
Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

+700%

YoY growth in orders (during peak)

+371%

YoY growth in productive (sales-active) publishers

The Independent Pharmacy

Within the first 90 days, we made deep structural changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

+51%

Revenue YoY Performance

£16863

Saved in wasted affiliate costs within 3 months

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

+£10k

TikTok Sales Revenue in under 2 weeks

+45%

Click-Through Rate

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

+626%

Clicks YoY

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

YoY Sales Increase

+417%

Revenue

+270%

Orders YoY

Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

-42%

Commission Costs

+133%

YoY Sales Revenue

+159%

Active Publishers YoY

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

SKUs across 1000 brands

Discount Dragon

Learn about how Discount Dragon teamed up with the RevWise team to achieve staggering growth in just 90 days.

+84000

New Orders in 2024

+£200K

Increase in monthly affiliate sales revenue

+10x

affiliate revenue within 90 days

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

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Gary Winter

Head of Growth - Co-Founder

Jamie Brusey

Head of Operations - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Silvena Hristova

Affiliate Marketing Team Leader

Maria Carmen Picornell

Account Director

Dan Hull

Account Director

Edward Dare

Commercial Manager

Veronica Garcia

Account Director

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

CRM Campaign Manager