Discount Dragon

Learn about how Discount Dragon teamed up with RevWise to achieve staggering growth in just 90 days.

KPIs background

£0K

Increase in monthly affiliate sales revenue

Executive summary

01 Research

Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.

02 Management

End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.

03 Revenue

Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.

Testimonial quote

£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

Masonary image Discount Dragon
Testimonial quote

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.

The Sun

Masonary image The Sun
Testimonial quote

£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

Masonary image Discount Dragon
Testimonial quote

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.

The Sun

Masonary image The Sun
Testimonial quote

£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

Masonary image Discount Dragon
Testimonial quote

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.

The Sun

Masonary image The Sun
Testimonial quote

£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

Masonary image Discount Dragon
Testimonial quote

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.

The Sun

Masonary image The Sun
Testimonial quote

£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

Masonary image Discount Dragon
Testimonial quote

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.

The Sun

Masonary image The Sun
discountdragon-evening-news

Discount Dragon Soars with Revwise Partnership

Discount Dragon, a disruptive online discount food and household goods retailer, teamed up with our expert team at RevWise to achieve remarkable results.

Within the first 90 days, the partnership drove a staggering +£200,000 increase in monthly affiliate sales revenue for Discount Dragon.

This impressive feat showcases the power of a strategic affiliate marketing and elbow grease.

discountdragon-the-sun

Matching products and publishers

Our contribution goes beyond simply driving sales.

We expanded Discount Dragon's affiliate base by securing partnerships with publishers such as The Sun, The Mirror, and Manchester Evening News, and a long list of lifestyle, parenting and foodie blogs.

Additionally, we recruited social media affiliates like ExtremeBargains, and other 'facebook group' publishers, further diversifying the reach of the campaign.

Due to Discount Dragons ever-changing and fast moving 'clearance' based business model, our team established feedback loops with every important publisher, which products their audience wants to see next week, and how best to structure promotions on an individual publisher level, based on the demand and consumer behaviour - these insights are fed directly into Discount Dragon's buying team, who complete the loop and constantly evolve the product offering based on publisher feedback and performance.

discount-dragon-cover-image

Part of the team

The CEO of Discount Dragon had this to say about the partnership:

"£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department."

revwise-team

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Our services

Contact us

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Maria Carmen Picornell avatar

Maria Carmen Picornell

Head of Client Success

Silvena Petrova avatar

Silvena Petrova

Team Leader - Delivery

Angelina Daneva avatar

Angelina Daneva

Team Leader - Delivery

Edward Dare avatar

Edward Dare

Commercial Manager

David Marks avatar

David Marks

Non-executive Chair

Desi Yanakieva avatar

Desi Yanakieva

Office Coordinator

Charlie Culff avatar

Charlie Culff

CRM Campaign Manager

Vlad Kostyna avatar

Vlad Kostyna

Senior Affiliate Manager

Stoyan Yanev avatar

Stoyan Yanev

Senior Affiliate Manager

Raya Georgieva avatar

Raya Georgieva

Senior Affiliate Manager

Yanitsa Yaneva avatar

Yanitsa Yaneva

Senior Affiliate Account Manager

Milena Stefanov avatar

Milena Stefanov

Senior Affiliate Account Manager

Borislav Nachev avatar

Borislav Nachev

Affiliate Manager

Nadia Valeri avatar

Nadia Valeri

Affiliate Executive

Nikolay Dragnev avatar

Nikolay Dragnev

Affiliate Manager

Ivan Tachev avatar

Ivan Tachev

Affiliate Executive

Ivo Georgiev avatar

Ivo Georgiev

Affiliate Marketing Executive

Siyana Georgieva avatar

Siyana Georgieva

Affiliate Marketing Executive

Dan Hull avatar

Dan Hull

Affiliate Client Success Manager

Steliana Georgieva avatar

Steliana Georgieva

Affiliate Executive

Toni Yotova avatar

Toni Yotova

Affiliate Marketing Executive

Jasmine Ovall avatar

Jasmine Ovall

Digital Marketing Manager

 Kristina Koleva avatar

Kristina Koleva

Affiliate Marketing Executive

Alex Yotov avatar

Alex Yotov

Affiliate Executive

Boyana Koleva avatar

Boyana Koleva

Affiliate Marketing Executive

Nia Petrova avatar

Nia Petrova

Affiliate Marketing Executive

Maya Zhekova avatar

Maya Zhekova

Affiliate Executive

Nikola Nikolov avatar

Nikola Nikolov

Affiliate Executive

Olivia Drage avatar

Olivia Drage

Head of Sales

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

Melissa Mendoza avatar

Melissa Mendoza

Data & Research Executive

Micaela Velasco avatar

Micaela Velasco

Data & Research Executive

Mary June Logroño avatar

Mary June Logroño

Data & Research Executive

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