Discount Dragon
Learn about how Discount Dragon teamed up with RevWise to achieve staggering growth in just 90 days.
£0K
Increase in monthly affiliate sales revenue
Executive summary
01 Research
Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.
02 Management
End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.
03 Revenue
Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.
£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.
Discount Dragon
Chief Executive Officer
We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.
The Sun
£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.
Discount Dragon
Chief Executive Officer
We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.
The Sun
£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.
Discount Dragon
Chief Executive Officer
We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.
The Sun
£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.
Discount Dragon
Chief Executive Officer
We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.
The Sun
£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department.
Discount Dragon
Chief Executive Officer
We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than B&M, Morrisons and Sainsbury's, among other retailers.
The Sun
Discount Dragon Soars with Revwise Partnership
Discount Dragon, a disruptive online discount food and household goods retailer, teamed up with our expert team at RevWise to achieve remarkable results.
Within the first 90 days, the partnership drove a staggering +£200,000 increase in monthly affiliate sales revenue for Discount Dragon.
This impressive feat showcases the power of a strategic affiliate marketing and elbow grease.
Matching products and publishers
Our contribution goes beyond simply driving sales.
We expanded Discount Dragon's affiliate base by securing partnerships with publishers such as The Sun, The Mirror, and Manchester Evening News, and a long list of lifestyle, parenting and foodie blogs.
Additionally, we recruited social media affiliates like ExtremeBargains, and other 'facebook group' publishers, further diversifying the reach of the campaign.
Due to Discount Dragons ever-changing and fast moving 'clearance' based business model, our team established feedback loops with every important publisher, which products their audience wants to see next week, and how best to structure promotions on an individual publisher level, based on the demand and consumer behaviour - these insights are fed directly into Discount Dragon's buying team, who complete the loop and constantly evolve the product offering based on publisher feedback and performance.
Part of the team
The CEO of Discount Dragon had this to say about the partnership:
"£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.
We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.
Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department."
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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12:04
Messenger
Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Senior Affiliate Manager
Raya Georgieva
Senior Affiliate Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Affiliate Manager
Nadia Valeri
Affiliate Executive
Nikolay Dragnev
Affiliate Manager
Ivan Tachev
Affiliate Executive
Ivo Georgiev
Affiliate Marketing Executive
Siyana Georgieva
Affiliate Marketing Executive
Dan Hull
Affiliate Client Success Manager
Steliana Georgieva
Affiliate Executive
Toni Yotova
Affiliate Marketing Executive
Jasmine Ovall
Digital Marketing Manager
Kristina Koleva
Affiliate Marketing Executive
Alex Yotov
Affiliate Executive
Boyana Koleva
Affiliate Marketing Executive
Nia Petrova
Affiliate Marketing Executive
Maya Zhekova
Affiliate Executive
Nikola Nikolov
Affiliate Executive
Olivia Drage
Head of Sales
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
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