Request free audit

Discount Dragon

Learn about how Discount Dragon teamed up with RevWise to achieve staggering growth in just 90 days.

New Orders in 2024

+£0K

Increase in monthly affiliate sales revenue

+0x

affiliate revenue within 90 days

Executive summary

01 Analysizing

Carefully reviewing and assessing Discount Dragon’s affiliate base to identify opportunities for growth.

02 Connecting

Establishing strong relationships with top-tier publishers to expand and diversify the affiliate network.

03 Refining

Continuously optimizing processes to drive long-term success and improve campaign performance.

RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations. RevWise is not just part of the team, they are an entire department.

Discount Dragon

Chief Executive Officer

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than other major retailers.

The Sun

One way people are helping to cut costs is by looking for alternatives to the main supermarkets. Discount Dragon is one of them and is gaining popularity by the week.

Manchester Evening News

Discount Dragon

Chief Executive Officer

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than other major retailers.

The Sun

One way people are helping to cut costs is by looking for alternatives to the main supermarkets. Discount Dragon is one of them and is gaining popularity by the week.

Manchester Evening News

Discount Dragon

Chief Executive Officer

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than other major retailers.

The Sun

One way people are helping to cut costs is by looking for alternatives to the main supermarkets. Discount Dragon is one of them and is gaining popularity by the week.

Manchester Evening News

Discount Dragon

Chief Executive Officer

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than other major retailers.

The Sun

One way people are helping to cut costs is by looking for alternatives to the main supermarkets. Discount Dragon is one of them and is gaining popularity by the week.

Manchester Evening News

Discount Dragon

Chief Executive Officer

We checked out a few of the items selling on the Discount Dragon website to see how they compare to other retailers. That makes it cheaper per tin than other major retailers.

The Sun

One way people are helping to cut costs is by looking for alternatives to the main supermarkets. Discount Dragon is one of them and is gaining popularity by the week.

Manchester Evening News

Discount Dragon Soars with Revwise Partnership

Discount Dragon, a disruptive online discount food and household goods retailer, teamed up with our expert team at RevWise to achieve remarkable results.

Within the first 90 days, the partnership drove a staggering +£200,000 increase in monthly affiliate sales revenue for Discount Dragon.

This impressive feat showcases the power of a strategic affiliate marketing and elbow grease.

Matching products and publishers

Our contribution goes beyond simply driving sales.

We expanded Discount Dragon's affiliate base by securing partnerships with publishers such as The Sun, The Mirror, and Manchester Evening News, and a long list of lifestyle, parenting and foodie blogs.

Additionally, we recruited social media affiliates like ExtremeBargains, and other 'facebook group' publishers, further diversifying the reach of the campaign.

Due to Discount Dragons ever-changing and fast moving 'clearance' based business model, our team established feedback loops with every important publisher, which products their audience wants to see next week, and how best to structure promotions on an individual publisher level, based on the demand and consumer behaviour - these insights are fed directly into Discount Dragon's buying team, who complete the loop and constantly evolve the product offering based on publisher feedback and performance.

Part of the team

The CEO of Discount Dragon had this to say about the partnership:

"£200k in MRR added within the first 3 months was impressive. RevWise is now an absolutely crucial part of our commercial strategy and continues to significantly outpace our forecast expectations.

We are 18 months into our partnership with RevWise, and the depth of our working relationship has only gotten stronger and more effective with every new initiative.

Their impact in our brand goes beyond the millions of pounds generated in affiliate revenue each year, it goes to the heart of the business - RevWise is not just part of the team, they are an entire department."

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Other case studies

Freddie's Flowers

From passive to powerful: how RevWise transformed Freddie’s Flowers’ affiliate programme with data-led optimisation, creative CPA structuring, and standout publisher partnerships—delivering 100%+ revenue growth across the UK and Germany.

🌸 +108% UK revenue growth (YoY March–May
📈 CPA down 59% (UK) and 74% (DE)
📰 Premium placements: Vogue, Telegraph, Marie Claire, Yahoo, The Guardian & more
🔧 Technical upgrades: S2S tracking, exclusive codes & attribution fixes

+747%

Revenue Increase YoY

+725%

Average Order Value YoY

+175%

Sales MoM

Sykes Cottages

Sykes Cottages, the UK’s leading cottage provider, achieved a 650% year-over-year (YoY) revenue increase—gaining over £3 million—after RevWise took over their affiliate program. This marked a significant turnaround following a previous YoY revenue drop of over 50%.

50%

YoY Revenue Decline Reversed

+650%

YoY Revenue Increase

Major Media Partnerships Secured

The Independent Pharmacy

Within the first 90 days, we made deep structural changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

+51%

Revenue YoY Performance

£16863

Saved in wasted affiliate costs within 3 months

Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

Clean the program by eliminating non-valuable partners.
Expand the network with diverse publishers.
Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

+700%

YoY growth in orders (during peak)

+371%

YoY growth in productive (sales-active) publishers

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

+£10k

TikTok Sales Revenue in under 2 weeks

+45%

Click-Through Rate

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

+626%

Clicks YoY

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

YoY Sales Increase

+417%

Revenue

+270%

Orders YoY

Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

-42%

Commission Costs

+133%

YoY Sales Revenue

+159%

Active Publishers YoY

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

SKUs across 1000 brands

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

+17%

Productive Publishers YoY

+97%

In YoY Revenue

+89%

Affiliate Clicks YoY

Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

04:21

Messenger

Gary Winter

Head of Growth - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Jamie Brusey

Head of Operations - Co-Founder

Silvena Hristova

Affiliate Marketing Team Leader

Maria Picornell

Account Director

Dan Hull

Senior Account Director

Veronica Garcia

Account Director

Edward Dare

Commercial Manager

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

Credit Controller