BrewDog
BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase.
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YoY revenue increase
Executive summary
01 Research
Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.
02 Management
End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.
03 Revenue
Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.
Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.
BrewDog
Digital & Ecommerce Director
Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.
BrewDog
Digital & Ecommerce Director
Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.
BrewDog
Digital & Ecommerce Director
Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.
BrewDog
Digital & Ecommerce Director
Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.
BrewDog
Digital & Ecommerce Director
Program before launch with RevWise
When RevWise began managing the BrewDog affiliate program, we identified opportunities to diversify the partner mix and expand beyond bottom-funnel traffic sources, which had previously generated the majority of program revenue.
In addition, we noted that a unified CPA rate across all publisher types had led to a higher-than-optimal average CPA. To enhance publisher engagement, we also implemented more frequent updates, new offers, and relevant program information, helping to re-engage partners who had paused their activities.
First Steps and Strategies
Strategy, actions & highlights:
- Data Team analysis - Our data team performed keyword, backlink and competitor analysis, which helped us highlight the best potential placements for Brewdog across the internet.
- We performed competitor CPA rate analysis. This helped us to offer competitive rates that properly incentivise publishers whilst protecting profit margins.
- We brought in a dynamic and strategic commission structure which decreased the overall CPA by -36% YoY.
- In the first month of our partnership, we optimised more than 60 publishers and onboarded more than 40 new partners to the program.
- YoY we increased the number of click-driving publishers by 25% and sale-driving publishers by 53%
- We also cleared the program of all low-quality publishers who were cannibalising other marketing channels and not bringing incremental sales.
- We reviewed more than 4000 publishers and outreached more than 520 relevant and quality ones. We focused only on upper and mid-funnel ones.
- We’re sending out weekly newsletters promoting the launches and discounts on the website, together with a daily update of our offers and discounts on the website to keep publishers informed.
- Onboarded and optimised Google shopping affiliates
- Introduced retargeting partners to maximise sales impact leveraging the wider channel mix
- We implemented new strategies with CLO Partners - e.g. in-store offers - promotion of our pubs across the UK.
Program performance YoY
Following 3 months of partnership with RevWise, BrewDog's affiliate revenue is up 234% YoY, with a significant portion of monthly sales coming from premium content publishers such as GQ, Hello!, BBC Good Food, The Telegraph, The Independent, Good Housekeeping, and many more.
Digital & Ecommerce Director @ BrewDog said:
“Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.”
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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16:07
Messenger
Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Senior Affiliate Manager
Raya Georgieva
Senior Affiliate Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Affiliate Manager
Nadia Valeri
Affiliate Executive
Nikolay Dragnev
Affiliate Manager
Ivan Tachev
Affiliate Executive
Ivo Georgiev
Affiliate Marketing Executive
Siyana Georgieva
Affiliate Marketing Executive
Dan Hull
Affiliate Client Success Manager
Steliana Georgieva
Affiliate Executive
Toni Yotova
Affiliate Marketing Executive
Jasmine Ovall
Digital Marketing Manager
Kristina Koleva
Affiliate Marketing Executive
Alex Yotov
Affiliate Executive
Boyana Koleva
Affiliate Marketing Executive
Nia Petrova
Affiliate Marketing Executive
Maya Zhekova
Affiliate Executive
Nikola Nikolov
Affiliate Executive
Olivia Drage
Head of Sales
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
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