BrewDog
BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!
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Productive Publishers
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Executive summary
01 Diversifying
Identifying opportunities to expand the partner mix beyond bottom-funnel traffic sources to drive higher-quality engagements.
02 Optimising
Implementing a dynamic and strategic commission structure to reduce CPA drastically and significantly improve publisher engagement.
03 Revitalising
Transforming BrewDog’s affiliate program by increasing engagement, securing top-tier publishers, and driving a 234% YoY revenue increase through strategic optimisation and diversification.
Since partnering with RevWise, we’ve experienced a revitalisation of BrewDog’s affiliate program. They've proven to be an invaluable partner, driving a remarkable 234% YoY revenue increase within 3 months!
BrewDog
Digital & Ecommerce Director
BrewDog have us fizzing with excitement
The Independent
The craft beer craze is clearly going absolutely nowhere and BrewDog remains ahead of the pack.
Mens Health
Since partnering with RevWise, we’ve experienced a revitalisation of BrewDog’s affiliate program. They've proven to be an invaluable partner, driving a remarkable 234% YoY revenue increase within 3 months!
BrewDog
Digital & Ecommerce Director
BrewDog have us fizzing with excitement
The Independent
The craft beer craze is clearly going absolutely nowhere and BrewDog remains ahead of the pack.
Mens Health
Since partnering with RevWise, we’ve experienced a revitalisation of BrewDog’s affiliate program. They've proven to be an invaluable partner, driving a remarkable 234% YoY revenue increase within 3 months!
BrewDog
Digital & Ecommerce Director
BrewDog have us fizzing with excitement
The Independent
The craft beer craze is clearly going absolutely nowhere and BrewDog remains ahead of the pack.
Mens Health
Since partnering with RevWise, we’ve experienced a revitalisation of BrewDog’s affiliate program. They've proven to be an invaluable partner, driving a remarkable 234% YoY revenue increase within 3 months!
BrewDog
Digital & Ecommerce Director
BrewDog have us fizzing with excitement
The Independent
The craft beer craze is clearly going absolutely nowhere and BrewDog remains ahead of the pack.
Mens Health
Since partnering with RevWise, we’ve experienced a revitalisation of BrewDog’s affiliate program. They've proven to be an invaluable partner, driving a remarkable 234% YoY revenue increase within 3 months!
BrewDog
Digital & Ecommerce Director
BrewDog have us fizzing with excitement
The Independent
The craft beer craze is clearly going absolutely nowhere and BrewDog remains ahead of the pack.
Mens Health
Program before launch with RevWise
When RevWise began managing the BrewDog affiliate program, we identified opportunities to diversify the partner mix and expand beyond bottom-funnel traffic sources, which had previously generated the majority of program revenue.
In addition, we noted that a unified CPA rate across all publisher types had led to a higher-than-optimal average CPA. To enhance publisher engagement, we also implemented more frequent updates, new offers, and relevant program information, helping to re-engage partners who had paused their activities.
First Steps and Strategies
Strategy, actions & highlights:
- Data Team analysis - Our data team performed keyword, backlink and competitor analysis, which helped us highlight the best potential placements for Brewdog across the internet.
- We performed competitor CPA rate analysis. This helped us to offer competitive rates that properly incentivise publishers whilst protecting profit margins.
- We brought in a dynamic and strategic commission structure which decreased the overall CPA by -36% YoY.
- In the first month of our partnership, we optimised more than 60 publishers and onboarded more than 40 new partners to the program.
- YoY we increased the number of click-driving publishers by 25% and sale-driving publishers by 53%
- We also cleared the program of all low-quality publishers who were cannibalising other marketing channels and not bringing incremental sales.
- We reviewed more than 4000 publishers and outreached more than 520 relevant and quality ones. We focused only on upper and mid-funnel ones.
- We’re sending out weekly newsletters promoting the launches and discounts on the website, together with a daily update of our offers and discounts on the website to keep publishers informed.
- Onboarded and optimised Google shopping affiliates
- Introduced retargeting partners to maximise sales impact leveraging the wider channel mix
- We implemented new strategies with CLO Partners - e.g. in-store offers - promotion of our pubs across the UK.
Program performance YoY
Following 3 months of partnership with RevWise, BrewDog's affiliate revenue is up 234% YoY, with a significant portion of monthly sales coming from premium content publishers such as GQ, Hello!, BBC Good Food, The Telegraph, The Independent, Good Housekeeping, and many more. After 1 year of partnership, affiliate revenue is +604% YoY.
Digital & Ecommerce Director @ BrewDog said:
“Since partnering with RevWise, we’ve experienced an incredible revitalisation of BrewDog’s affiliate program. Before they came on board, the program was underperforming with minimal engagement and high CPAs. In just three months, RevWise has redefined our approach, securing dozens of top-tier content publishers, optimising our existing affiliate mix, and driving a remarkable 234% YoY revenue increase.
Their attention to detail, strategic insights, and tireless efforts have transformed our affiliate channel into a major sales driver. RevWise has proven to be an invaluable partner, they’re building a strategic growth machine that’s right at home with BrewDog’s relentless spirit.”
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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Messenger
Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Angelina Daneva
Affiliate Marketing Team Leader
Silvena Hristova
Affiliate Marketing Team Leader
Maria Carmen Picornell
Account Director
Dan Hull
Account Director
Edward Dare
Commercial Manager
Veronica Garcia
Account Director
Olivia Drage
Head of Sales
David Marks
Non-executive Chair
Jasmine Ovall
Digital Marketing Manager
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Account Manager
Stoyan Yanev
Senior Affiliate Account Manager
Raya Georgieva
Senior Affiliate Account Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Selina Sindzho
Affiliate Marketing Executive
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Senior Affiliate Account Manager
Nadia Valeri
Affiliate Marketing Account Manager
Nikolay Dragnev
Senior Affiliate Account Manager
Ivan Tachev
Affiliate Marketing Account Manager
Ivaylo Georgiev
Affiliate Account Manager
Alex Yotov
Affiliate Marketing Executive
Toni Yotova
Affiliate Marketing Executive
Boyana Koleva
Affiliate Account Manager
Nia Petrova
Affiliate Account Manager
Siyana Georgieva
Affiliate Account Manager
Kristina Koleva
Affiliate Account Manager
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Nikita Fedorchenko
Affiliate Marketing Executive
Micaela Velasco
Data & Research Executive
Polly Dragneva
Affiliate Marketing Executive
Mary June Logroño
Data & Research Executive
