Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

KPIs background

+0%

YoY Sales Increase

+0%

Revenue

+0%

Orders YoY

Executive summary

01 Assessing

Identifying key publishers that contributed to previous declines in both YoY and MoM sales, and understanding the reasons behind it.

02 Outreach

Conducting mass outreach to engage upper and mid-funnel publishers to successfully onboard key publishers to enhance the affiliate network.

03 Dedication

Deepening working relationships with key publishers for closer collaboration and long-term success.

Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Masonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Masonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Masonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Masonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Masonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Masonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Masonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Masonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Masonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Masonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Masonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Masonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Masonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Masonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Masonary image SheerLuxe
Pagazzi products

Achieved +160% YoY sales increase, reversing a declining affiliate trend

When RevWise took over the program, our immediate focus was to identify which publishers were the main contributors to the previous declines in both YoY and MoM sales, and why. We rapidly contacted these publishers and, after understanding the reasons behind the decline, we immediately negotiated additional exposure in exchange for a slight commission increase for a limited time without affecting the brand's costs, plus deepening the working relationship with these publishers for closer collaboration.

Pagazzi product

Massive outreach efforts to recruit new publishers

The RevWise 'Data & Research' team identified high-quality partners through 'total addressable market' backlink analysis + SERP keywords, and created a recruitment pipeline list alongside a competitor gap analysis.

We started mass outreach and began engaging, and onboarding relevant upper and mid-funnel publishers.

In the next months, we engaged with dozens of publishers and onboarded several key publishers such as Ideal Home, Woman & Home, Sheerluxe, and many more.

Pagazzi Products 2

Hard Work + Dedication = Profitable program

Pagazzi's Commercial Director, Rebecca Pagan stated: "Working with Revwise has been brilliant for us at Pagazzi Lighting. Their hard work and dedication have really paid off, helping us boost our affiliate sales in a profitable way. The team at Revwise always go the extra mile, and they really get what we're about and have become extensions of the in-house team.  We're very pleased with the results and can't wait to keep moving forward together!"

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RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Angelina Daneva avatar

Angelina Daneva

Affiliate Marketing Team Leader

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Silvena Hristova avatar

Silvena Hristova

Affiliate Marketing Team Leader

Maria Picornell avatar

Maria Picornell

Account Director

Dan Hull avatar

Dan Hull

Senior Account Director

Veronica Garcia avatar

Veronica Garcia

Account Director

Edward Dare avatar

Edward Dare

Commercial Manager

Olivia Drage avatar

Olivia Drage

Head of Sales

David Marks avatar

David Marks

Non-executive Chair

Jasmine Ovall avatar

Jasmine Ovall

Digital Marketing Manager

Charlie Culff avatar

Charlie Culff

Credit Control

Vlad Kostyna avatar

Vlad Kostyna

Senior Affiliate Account Manager

Stoyan Yanev avatar

Stoyan Yanev

Senior Affiliate Account Manager

Raya Georgieva avatar

Raya Georgieva

Senior Affiliate Account Manager

Yanitsa Yaneva avatar

Yanitsa Yaneva

Senior Affiliate Account Manager

Milena Stefanov avatar

Milena Stefanov

Senior Affiliate Account Manager

Borislav Nachev avatar

Borislav Nachev

Senior Affiliate Account Manager

Nikolay Dragnev avatar

Nikolay Dragnev

Senior Affiliate Account Manager

Jess Anatasi avatar

Jess Anatasi

Social Commerce Lead

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

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