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Back to case studies

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

KPIs background

+0%

YoY Sales Increase

+0%

Revenue

+0%

Orders YoY

Executive summary

01 Assessing

Identifying key publishers that contributed to previous declines in both YoY and MoM sales, and understanding the reasons behind it.

02 Outreach

Conducting mass outreach to engage upper and mid-funnel publishers to successfully onboard key publishers to enhance the affiliate network.

03 Dedication

Deepening working relationships with key publishers for closer collaboration and long-term success.

Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Testimonial vectorMasonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Testimonial vectorMasonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Testimonial vectorMasonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Testimonial vectorMasonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Testimonial vectorMasonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Testimonial vectorMasonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Testimonial vectorMasonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Testimonial vectorMasonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Testimonial vectorMasonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Testimonial vectorMasonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Testimonial vectorMasonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Testimonial vectorMasonary image SheerLuxe
Testimonial quote

The team at RevWise always go the extra mile, and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!

Pagazzi

Commercial Director

Testimonial vectorMasonary image Pagazzi
Testimonial quote

As the UK’s largest independent specialist lighting retailer, Pagazzi is passionate about bringing light and style into homes across the nation.

Good Homes

Testimonial vectorMasonary image Good Homes
Testimonial quote

Stylish and Rechargeable Lamps. Now that their battery lives have got so much better, rechargeable lamps are the perfect solution for awkward indoor spaces and outdoor entertaining.

SheerLuxe

Testimonial vectorMasonary image SheerLuxe
Pagazzi products

Achieved +160% YoY sales increase, reversing a declining affiliate trend

When RevWise took over the program, our immediate focus was to identify which publishers were the main contributors to the previous declines in both YoY and MoM sales, and why. We rapidly contacted these publishers and, after understanding the reasons behind the decline, we immediately negotiated additional exposure in exchange for a slight commission increase for a limited time without affecting the brand's costs, plus deepening the working relationship with these publishers for closer collaboration.

Pagazzi product

Massive outreach efforts to recruit new publishers

The RevWise 'Data & Research' team identified high-quality partners through 'total addressable market' backlink analysis + SERP keywords, and created a recruitment pipeline list alongside a competitor gap analysis.

We started mass outreach and began engaging, and onboarding relevant upper and mid-funnel publishers.

In the next months, we engaged with dozens of publishers and onboarded several key publishers such as Ideal Home, Woman & Home, Sheerluxe, and many more.

Pagazzi Products 2

Hard Work + Dedication = Profitable program

Pagazzi's Commercial Director, Rebecca Pagan stated: "Working with Revwise has been brilliant for us at Pagazzi Lighting. Their hard work and dedication have really paid off, helping us boost our affiliate sales in a profitable way. The team at Revwise always go the extra mile, and they really get what we're about and have become extensions of the in-house team.  We're very pleased with the results and can't wait to keep moving forward together!"

revwise-team

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Other case studies

The Independent Pharmacy
The Independent Pharmacy

The Independent Pharmacy

Within the first 90 days, we made deep structural  changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

+51%

Revenue YoY Performance

£16863

Saved in wasted affiliate costs within 3 months

Johnstons of Elgin
Johnstons of Elgin

Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

  • Clean the program by eliminating non-valuable partners.

  • Expand the network with diverse publishers.

  • Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

+700%

YoY growth in orders (during peak)

+371%

YoY growth in productive (sales-active) publishers

Nutricircle - TikTok Shop Management
Nutricircle - TikTok Shop Management

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

+£10k

TikTok Sales Revenue in under 2 weeks

+45%

Click-Through Rate

BrewDog
BrewDog

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

+626%

Clicks YoY

Engravers Guild
Engravers Guild

Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

-42%

Commission Costs

+133%

YoY Sales Revenue

+159%

Active Publishers YoY

The Bottle Club
The Bottle Club

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

SKUs across 1000 brands

Discount Dragon
Discount Dragon

Discount Dragon

Learn about how Discount Dragon teamed up with the RevWise team to achieve staggering growth in just 90 days.

+84000

New Orders in 2024

+£200K

Increase in monthly affiliate sales revenue

+10x

affiliate revenue within 90 days

Go Ape
Go Ape

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Vitl
Vitl

Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

+17%

Productive Publishers YoY

+97%

In YoY Revenue

+89%

Affiliate Clicks YoY

Our services

Masonary image Affiliate Program Management

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

Masonary image TikTok Shop Management

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

Masonary image B2B Partnerships

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Masonary image Powerful Data & Research

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

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Jamie Brusey

Head of Operations - Co-Founder

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Angelina Daneva

Affiliate Marketing Team Leader

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Silvena Hristova

Affiliate Marketing Team Leader

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Maria Carmen Picornell

Account Director

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Dan Hull

Account Director

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Edward Dare

Commercial Manager

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Veronica Garcia

Account Director

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Olivia Drage

Head of Sales

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David Marks

Non-executive Chair

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Jasmine Ovall

Digital Marketing Manager

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Charlie Culff

CRM Campaign Manager

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Vlad Kostyna

Senior Affiliate Account Manager

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Stoyan Yanev

Senior Affiliate Account Manager

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Raya Georgieva

Senior Affiliate Account Manager

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Yanitsa Yaneva

Senior Affiliate Account Manager

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Selina Sindzho

Affiliate Marketing Executive

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Milena Stefanov

Senior Affiliate Account Manager

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Borislav Nachev

Senior Affiliate Account Manager

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Nadia Valeri

Affiliate Marketing Account Manager

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Nikolay Dragnev

Senior Affiliate Account Manager

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Ivan Tachev

Affiliate Marketing Account Manager

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Ivaylo Georgiev

Affiliate Account Manager

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Alex Yotov

Affiliate Marketing Executive

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Toni Yotova

Affiliate Marketing Executive

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Boyana Koleva

Affiliate Account Manager

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Nia Petrova

Affiliate Account Manager

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Siyana Georgieva

Affiliate Account Manager

 Kristina Koleva avatar

Kristina Koleva

Affiliate Account Manager

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Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

Melissa Mendoza avatar

Melissa Mendoza

Data & Research Executive

Nikita Fedorchenko avatar

Nikita Fedorchenko

Affiliate Marketing Executive

Micaela Velasco avatar

Micaela Velasco

Data & Research Executive

Polly Dragneva  avatar

Polly Dragneva

Affiliate Marketing Executive

Mary June Logroño avatar

Mary June Logroño

Data & Research Executive

Gary Winter

Head of Growth

Gary Winter avatar

Starting his career in newspapers and online media 16 years ago, before moving on to build Europe's first content advertising network, featured in The Sunday Times Tech Track 100 fastest growing companies. Gary draws on his vast experience across performance marketing and publisher sales to lead the growth of RevWise as Co-Founder.

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