Pagazzi
Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%
0%
YoY Sales Increase
Executive summary
01 Research
Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.
02 Management
End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.
03 Revenue
Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.
Achieved +160% YoY sales increase, reversing a declining affiliate trend
When RevWise took over the program, our immediate focus was to identify which publishers were the main contributors to the previous declines in both YoY and MoM sales, and why. We rapidly contacted these publishers and, after understanding the reasons behind the decline, we immediately negotiated additional exposure in exchange for a slight commission increase for a limited time without affecting the brand's costs, plus deepening the working relationship with these publishers for closer collaboration.
Massive outreach efforts to recruit new publishers
The RevWise 'Data & Research' team identified high-quality partners through 'total addressable market' backlink analysis + SERP keywords, and created a recruitment pipeline list alongside a competitor gap analysis.
We started mass outreach and began engaging, and onboarding relevant upper and mid-funnel publishers.
In the next months, we engaged with dozens of publishers and onboarded several key publishers such as Ideal Home, Woman & Home, Sheerluxe, and many more.
Hard Work + Dedication = Profitable program
Pagazzi's Commercial Director, Rebecca Pagan stated: "Working with Revwise has been brilliant for us at Pagazzi Lighting. Their hard work and dedication have really paid off, helping us boost our affiliate sales in a profitable way. The team at Revwise always go the extra mile, and they really get what we're about and have become extensions of the in-house team. We're very pleased with the results and can't wait to keep moving forward together!"
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
Our services
Lets work together
Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
Created and designed by &Element