Go Ape
Go Ape, the leader in outdoor adventure experiences, hired RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!
Expanding Reach Through Targeted Publishers
To begin, we conducted a thorough audit of Go Ape's existing affiliate program.
Our data-driven approach identified significant optimisation opportunities and paved the way for strategic expansion, focusing on more upper-funnel publisher types who can drive bottom-line growth YoY.
Through our research process we identified over 2000 publishers, potentially relevant but not currently active on the program, and filtered it down to a few hundred, including many 'long tail' independent blogs.
In addition to driving greater booking volumes from closed-user-groups, the team successfully increased exposure with large publishers such as Britain's Finest and NME, ensuring Go Ape's adventures were featured in popular content reaching a wider audience. Additionally, partnerships were established with local content specialists like My Town Rocks and PlayHunt, fostering deeper community engagement.
Collaboration and Strategic Incentives
Our team devised a specific plan to dominate categories within the activities and leisure content space. Often through spending many hours providing publishers with hundreds of custom fields relating to Go Ape locations, to power their content (such as specs of each site, and which locations allow dogs).
By offering targeted commission increases to select partners, our team incentivised them to showcase Go Ape experiences through high-impact placements, driving increased sales and brand awareness at the same time.
Open communication and collaboration are hallmarks of the RevWise and Go Ape partnership. We have ensured Go Ape's existing publisher-base was regularly hearing from us, and were properly incentivised for maximum exposure, with new partners consistently outreached, qualified and onboarded to the program.
Building a Sustainable Partnership
With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager said:
“We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.
RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date."
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Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Affiliate Manager
Raya Georgieva
Affiliate Manager
Yanitsa Yaneva
Affiliate Manager
Milena Stefanov
Affiliate Manager
Borislav Nachev
Affiliate Executive
Nadia Valeri
Affiliate Executive
Videlina Georgieva
Affiliate Executive
Nikolay Dragnev
Affiliate Executive
Ivan Tachev
Affiliate Executive
Steliana Georgieva
Affiliate Executive
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
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