Go Ape
Go Ape, the leader in outdoor adventure experiences, hired RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!
+0%
Increase in Active Publishers YoY
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YoY Increase in Bookings
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Increase in Productive Publishers YoY
Executive summary
01 Expanding
Successfully increased exposure by collaborating with large publishers, as well as local specialists, broadening reach and community engagement.
02 Collaboration
Partnered closely with Go Ape to align on goals and foster a transparent, results-driven relationship, ensuring open communication and shared strategic priorities throughout the engagement.
03 Partnership
Worked closely with Go Ape to establish a transparent, results-driven relationship, aligning goals and fostering a collaborative environment for sustainable program success.
RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.
Go Ape
Digital Marketing Manager
'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'
The Independent
'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"
The Sun
RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.
Go Ape
Digital Marketing Manager
'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'
The Independent
'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"
The Sun
RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.
Go Ape
Digital Marketing Manager
'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'
The Independent
'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"
The Sun
RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.
Go Ape
Digital Marketing Manager
'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'
The Independent
'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"
The Sun
RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.
Go Ape
Digital Marketing Manager
'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'
The Independent
'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"
The Sun
Expanding Reach Through Targeted Publishers
To begin, we conducted a thorough audit of Go Ape's existing affiliate program.
Our data-driven approach identified significant optimisation opportunities and paved the way for strategic expansion, focusing on more upper-funnel publisher types who can drive bottom-line growth YoY.
Through our research process we identified over 2000 publishers, potentially relevant but not currently active on the program, and filtered it down to a few hundred, including many 'long tail' independent blogs.
In addition to driving greater booking volumes from closed-user-groups, the team successfully increased exposure with large publishers such as Britain's Finest and NME, ensuring Go Ape's adventures were featured in popular content reaching a wider audience. Additionally, partnerships were established with local content specialists like My Town Rocks and PlayHunt, fostering deeper community engagement.
Collaboration and Strategic Incentives
Our team devised a specific plan to dominate categories within the activities and leisure content space. Often through spending many hours providing publishers with hundreds of custom fields relating to Go Ape locations, to power their content (such as specs of each site, and which locations allow dogs).
By offering targeted commission increases to select partners, our team incentivised them to showcase Go Ape experiences through high-impact placements, driving increased sales and brand awareness at the same time.
Open communication and collaboration are hallmarks of the RevWise and Go Ape partnership. We have ensured Go Ape's existing publisher-base was regularly hearing from us, and were properly incentivised for maximum exposure, with new partners consistently outreached, qualified and onboarded to the program.
Building a Sustainable Partnership
With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager said:
“We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.
RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date."
RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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Messenger
Gary Winter
Head of Growth - Co-Founder
Angelina Daneva
Operations Manager
Jamie Brusey
Head of Operations - Co-Founder
Silvena Hristova
Operations Manager
Maria Picornell
Account Director
Dan Hull
Senior Account Director
Veronica Garcia
Account Director
Edward Dare
Commercial Manager
Olivia Drage
Head of Sales
David Marks
Non-executive Chair
Jasmine Ovall
Digital Marketing Manager
Charlie Culff
Credit Controller
Vlad Kostyna
Senior Affiliate Account Manager
Stoyan Yanev
Affiliate Marketing Team Leader
Yanitsa Yaneva
Affiliate Marketing Team Leader
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Senior Affiliate Account Manager
Jess Anatasi
Social Commerce Lead
Nikolay Dragnev
Senior Affiliate Account Manager
Boyana Koleva
Senior Affiliate Account Manager
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
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