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Go Ape

Go Ape, the leader in outdoor adventure experiences, hired RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+0%

Increase in Active Publishers YoY

+0%

YoY Increase in Bookings

+0%

Increase in Productive Publishers YoY

Executive summary

01 Expanding

Successfully increased exposure by collaborating with large publishers, as well as local specialists, broadening reach and community engagement.

02 Collaboration

Partnered closely with Go Ape to align on goals and foster a transparent, results-driven relationship, ensuring open communication and shared strategic priorities throughout the engagement.

03 Partnership

Worked closely with Go Ape to establish a transparent, results-driven relationship, aligning goals and fostering a collaborative environment for sustainable program success.

RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'

The Independent

'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"

The Sun

RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'

The Independent

'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"

The Sun

RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'

The Independent

'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"

The Sun

RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'

The Independent

'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"

The Sun

RevWise do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

'It’s always good to give kids some fresh air in the holidays and Go Ape offers an adrenalin rush for all ages'

The Independent

'Looking for an activity to keep the whole family entertained this summer? Outdoor adventure company Go Ape launched a 15 per cent discount on its "Treetop challenge"

The Sun

Expanding Reach Through Targeted Publishers

To begin, we conducted a thorough audit of Go Ape's existing affiliate program.

Our data-driven approach identified significant optimisation opportunities and paved the way for strategic expansion, focusing on more upper-funnel publisher types who can drive bottom-line growth YoY.

Through our research process we identified over 2000 publishers, potentially relevant but not currently active on the program, and filtered it down to a few hundred, including many 'long tail' independent blogs.

In addition to driving greater booking volumes from closed-user-groups, the team successfully increased exposure with large publishers such as Britain's Finest and NME, ensuring Go Ape's adventures were featured in popular content reaching a wider audience. Additionally, partnerships were established with local content specialists like My Town Rocks and PlayHunt, fostering deeper community engagement.

Collaboration and Strategic Incentives

Our team devised a specific plan to dominate categories within the activities and leisure content space. Often through spending many hours providing publishers with hundreds of custom fields relating to Go Ape locations, to power their content (such as specs of each site, and which locations allow dogs).

By offering targeted commission increases to select partners, our team incentivised them to showcase Go Ape experiences through high-impact placements, driving increased sales and brand awareness at the same time.

Open communication and collaboration are hallmarks of the RevWise and Go Ape partnership. We have ensured Go Ape's existing publisher-base was regularly hearing from us, and were properly incentivised for maximum exposure, with new partners consistently outreached, qualified and onboarded to the program.

Building a Sustainable Partnership

With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager said:

“We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date."

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

22:13

Messenger

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey

Head of Operations - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Silvena Hristova

Affiliate Marketing Team Leader

Maria Carmen Picornell

Account Director

Dan Hull

Account Director

Edward Dare

Commercial Manager

Veronica Garcia

Account Director

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

CRM Campaign Manager