Go Ape

Go Ape, the leader in outdoor adventure experiences, hired RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

KPIs background

0%

YoY Increase in Bookings

Executive summary

01 Research

Maintaining meticulous and relentless research, outreach and onboarding flows to activate relevant affiliate publishers and negotiate better visibility with existing publishers, focused on generating bottom line profits.

02 Management

End-to-End channel management includes all other admin, reporting and general ‘housekeeping’ associated with the ongoing operation of your affiliate program, handled by our team, in addition to publisher recruitment.

03 Revenue

Reporting to your business leadership on a weekly basis, providing highly detailed activity and commercial progress updates - just like any other member of the marketing team.

Testimonial quote

We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

Masonary image Go Ape
Testimonial quote

We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

Masonary image Go Ape
Testimonial quote

We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

Masonary image Go Ape
Testimonial quote

We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

Masonary image Go Ape
Testimonial quote

We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date.

Go Ape

Digital Marketing Manager

Masonary image Go Ape
GoApe-mirror

Expanding Reach Through Targeted Publishers

To begin, we conducted a thorough audit of Go Ape's existing affiliate program.

Our data-driven approach identified significant optimisation opportunities and paved the way for strategic expansion, focusing on more upper-funnel publisher types who can drive bottom-line growth YoY.

Through our research process we identified over 2000 publishers, potentially relevant but not currently active on the program, and filtered it down to a few hundred, including many 'long tail' independent blogs.

In addition to driving greater booking volumes from closed-user-groups, the team successfully increased exposure with large publishers such as Britain's Finest and NME, ensuring Go Ape's adventures were featured in popular content reaching a wider audience. Additionally, partnerships were established with local content specialists like My Town Rocks and PlayHunt, fostering deeper community engagement.

GoApe-experience-vouchers

Collaboration and Strategic Incentives

Our team devised a specific plan to dominate categories within the activities and leisure content space. Often through spending many hours providing publishers with hundreds of custom fields relating to Go Ape locations, to power their content (such as specs of each site, and which locations allow dogs).

By offering targeted commission increases to select partners, our team incentivised them to showcase Go Ape experiences through high-impact placements, driving increased sales and brand awareness at the same time.

Open communication and collaboration are hallmarks of the RevWise and Go Ape partnership. We have ensured Go Ape's existing publisher-base was regularly hearing from us, and were properly incentivised for maximum exposure, with new partners consistently outreached, qualified and onboarded to the program.

GoApe-britains-finest

Building a Sustainable Partnership

With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager said:

“We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date."

revwise-team

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Our services

Contact us

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Maria Carmen Picornell avatar

Maria Carmen Picornell

Head of Client Success

Silvena Petrova avatar

Silvena Petrova

Team Leader - Delivery

Angelina Daneva avatar

Angelina Daneva

Team Leader - Delivery

Edward Dare avatar

Edward Dare

Commercial Manager

David Marks avatar

David Marks

Non-executive Chair

Desi Yanakieva avatar

Desi Yanakieva

Office Coordinator

Charlie Culff avatar

Charlie Culff

CRM Campaign Manager

Vlad Kostyna avatar

Vlad Kostyna

Senior Affiliate Manager

Stoyan Yanev avatar

Stoyan Yanev

Senior Affiliate Manager

Raya Georgieva avatar

Raya Georgieva

Senior Affiliate Manager

Yanitsa Yaneva avatar

Yanitsa Yaneva

Senior Affiliate Account Manager

Milena Stefanov avatar

Milena Stefanov

Senior Affiliate Account Manager

Borislav Nachev avatar

Borislav Nachev

Affiliate Manager

Nadia Valeri avatar

Nadia Valeri

Affiliate Executive

Nikolay Dragnev avatar

Nikolay Dragnev

Affiliate Manager

Ivan Tachev avatar

Ivan Tachev

Affiliate Executive

Ivo Georgiev avatar

Ivo Georgiev

Affiliate Marketing Executive

Siyana Georgieva avatar

Siyana Georgieva

Affiliate Marketing Executive

Dan Hull avatar

Dan Hull

Affiliate Client Success Manager

Steliana Georgieva avatar

Steliana Georgieva

Affiliate Executive

Toni Yotova avatar

Toni Yotova

Affiliate Marketing Executive

Jasmine Ovall avatar

Jasmine Ovall

Digital Marketing Manager

 Kristina Koleva avatar

Kristina Koleva

Affiliate Marketing Executive

Alex Yotov avatar

Alex Yotov

Affiliate Executive

Boyana Koleva avatar

Boyana Koleva

Affiliate Marketing Executive

Nia Petrova avatar

Nia Petrova

Affiliate Marketing Executive

Maya Zhekova avatar

Maya Zhekova

Affiliate Executive

Nikola Nikolov avatar

Nikola Nikolov

Affiliate Executive

Olivia Drage avatar

Olivia Drage

Head of Sales

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

Melissa Mendoza avatar

Melissa Mendoza

Data & Research Executive

Micaela Velasco avatar

Micaela Velasco

Data & Research Executive

Mary June Logroño avatar

Mary June Logroño

Data & Research Executive

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