Go Ape

Go Ape, the leader in outdoor adventure experiences, hired RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

GoApe-mirror
GoApe-mirror

Expanding Reach Through Targeted Publishers

To begin, we conducted a thorough audit of Go Ape's existing affiliate program.

Our data-driven approach identified significant optimisation opportunities and paved the way for strategic expansion, focusing on more upper-funnel publisher types who can drive bottom-line growth YoY.

Through our research process we identified over 2000 publishers, potentially relevant but not currently active on the program, and filtered it down to a few hundred, including many 'long tail' independent blogs.

In addition to driving greater booking volumes from closed-user-groups, the team successfully increased exposure with large publishers such as Britain's Finest and NME, ensuring Go Ape's adventures were featured in popular content reaching a wider audience. Additionally, partnerships were established with local content specialists like My Town Rocks and PlayHunt, fostering deeper community engagement.

GoApe-experience-vouchers
GoApe-experience-vouchers

Collaboration and Strategic Incentives

Our team devised a specific plan to dominate categories within the activities and leisure content space. Often through spending many hours providing publishers with hundreds of custom fields relating to Go Ape locations, to power their content (such as specs of each site, and which locations allow dogs).

By offering targeted commission increases to select partners, our team incentivised them to showcase Go Ape experiences through high-impact placements, driving increased sales and brand awareness at the same time.

Open communication and collaboration are hallmarks of the RevWise and Go Ape partnership. We have ensured Go Ape's existing publisher-base was regularly hearing from us, and were properly incentivised for maximum exposure, with new partners consistently outreached, qualified and onboarded to the program.

GoApe-britains-finest
GoApe-britains-finest

Building a Sustainable Partnership

With RevWise achieving a +22% increase in bookings year-on-year, Go Ape's Digital Marketing Manager said:

“We hired RevWise to manage the day-to-day management of the Go Ape affiliate programme, attract new publishers and optimise the programme by being an extension of our team.

RevWise are easy to work with. They do what they say, when they say they’ll do it. It’s fantastic to work with a partner that is agile to our needs and requirements. They get through a huge amount of work due to their setup and use of technology and have provided Go Ape excellent service to date."

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Maria Carmen Picornell avatar

Maria Carmen Picornell

Head of Client Success

Silvena Petrova avatar

Silvena Petrova

Team Leader - Delivery

Angelina Daneva avatar

Angelina Daneva

Team Leader - Delivery

Edward Dare avatar

Edward Dare

Commercial Manager

David Marks avatar

David Marks

Non-executive Chair

Desi Yanakieva avatar

Desi Yanakieva

Office Coordinator

Charlie Culff avatar

Charlie Culff

CRM Campaign Manager

Vlad Kostyna avatar

Vlad Kostyna

Senior Affiliate Manager

Stoyan Yanev avatar

Stoyan Yanev

Affiliate Manager

Raya Georgieva avatar

Raya Georgieva

Affiliate Manager

Yanitsa Yaneva avatar

Yanitsa Yaneva

Affiliate Manager

Milena Stefanov avatar

Milena Stefanov

Affiliate Manager

Borislav Nachev avatar

Borislav Nachev

Affiliate Executive

Nadia Valeri avatar

Nadia Valeri

Affiliate Executive

Videlina Georgieva avatar

Videlina Georgieva

Affiliate Executive

Nikolay Dragnev avatar

Nikolay Dragnev

Affiliate Executive

Ivan Tachev avatar

Ivan Tachev

Affiliate Executive

Steliana Georgieva avatar

Steliana Georgieva

Affiliate Executive

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

Melissa Mendoza avatar

Melissa Mendoza

Data & Research Executive

Micaela Velasco avatar

Micaela Velasco

Data & Research Executive

Mary June Logroño avatar

Mary June Logroño

Data & Research Executive

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