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Freddie's Flowers

From passive to powerful: how RevWise transformed Freddie’s Flowers’ affiliate programme with data-led optimisation, creative CPA structuring, and standout publisher partnerships—delivering 100%+ revenue growth across the UK and Germany.

🌸 +108% UK revenue growth (YoY March–May
📈 CPA down 59% (UK) and 74% (DE)
📰 Premium placements: Vogue, Telegraph, Marie Claire, Yahoo, The Guardian & more
🔧 Technical upgrades: S2S tracking, exclusive codes & attribution fixes

+0%

Revenue Increase YoY

+0%

Average Order Value YoY

+0%

Sales MoM

Executive summary

01 Ignition

We lit a fire under a stagnant programme—identifying untapped opportunities and using strategic CPA shifts to spark fresh momentum across content channels in both the UK and Germany.

02 Momentum

From overlooked to overachieving, the programme gained serious pace—publisher activations surged, tracking issues were resolved, and performance snowballed with triple-digit growth in just weeks.

03 Resonance

By aligning Freddie’s with lifestyle-driven editorial narratives, we made the brand more than visible—we made it relevant. Placements in titles like Tatler, Vogue Germany, and Marie Claire turned passive readers into active customers.

Best Mother’s Day flower subscription

The Telegraph

Best long-lasting flower subscription. Freddie's a clever bloke.

The Sun

We love the idea of a flower subscription and Freddie's Flowers has made it easier than ever with its letterbox subscription service.

Hearst: Good Housekeeping

Best Mother’s Day flower subscription

The Telegraph

Best long-lasting flower subscription. Freddie's a clever bloke.

The Sun

We love the idea of a flower subscription and Freddie's Flowers has made it easier than ever with its letterbox subscription service.

Hearst: Good Housekeeping

Best Mother’s Day flower subscription

The Telegraph

Best long-lasting flower subscription. Freddie's a clever bloke.

The Sun

We love the idea of a flower subscription and Freddie's Flowers has made it easier than ever with its letterbox subscription service.

Hearst: Good Housekeeping

Best Mother’s Day flower subscription

The Telegraph

Best long-lasting flower subscription. Freddie's a clever bloke.

The Sun

We love the idea of a flower subscription and Freddie's Flowers has made it easier than ever with its letterbox subscription service.

Hearst: Good Housekeeping

Best Mother’s Day flower subscription

The Telegraph

Best long-lasting flower subscription. Freddie's a clever bloke.

The Sun

We love the idea of a flower subscription and Freddie's Flowers has made it easier than ever with its letterbox subscription service.

Hearst: Good Housekeeping

The Challenge: From Static to Stagnant

When Freddie’s Flowers partnered with RevWise, their affiliate programme had flatlined. It was overly reliant on bottom-funnel voucher and B2B partners, lacked any consistent communication cadence, and had seen high-potential publishers quietly drop out. With Mother’s Day fast approaching, there was an urgent need to re-energise the programme across both the UK and Germany.

Key issues:

Lack of upper/mid-funnel content partners
Poor publisher engagement and communication
Tracking failures and code leakage in the DE market
Static CPA model that disincentivised growth

Our brief? Optimise, not relaunch. Inject life into what already existed and turn it into a scalable, content-led acquisition channel.

The Strategy: Creative, Cross-Border Optimisation

We rebuilt the programme from the inside out—with performance, storytelling, and data at the heart of every decision. We ran a dual-market strategy across the UK and Germany, grounded in SEO insights, editorial analysis, and publisher-first communication.

What we did:

Reviewed 2,000+ publishers and reached out to 520+ targeted partners
Introduced server-to-server (S2S) tracking and fixed code leakage in DE
Rebalanced CPA rates—cutting costs for vouchers, boosting rates for content
Built consistent, trust-building comms through weekly newsletters and daily offer updates
Activated premium partners including Good Housekeeping, The Telegraph, Marie Claire, Vogue Germany, Yahoo, and Conde Nast Traveller

The Results: A Programme in Full Bloom

This was more than a tune-up—it was a transformation. Within just 3 months, the newly optimised Freddie’s Flowers programme had blossomed into a high-performing, cross-market success.

We delivered remarkable YoY results across the UK and Germany markets:

Revenue grew by 747%
Average Order Value (AOV) surged 725%
Cost Per Acquisition (CPA) dropped 64%

This wasn’t short-term flash—it was sustainable, incremental growth. We didn't just spend more to get more. We re-engineered the engine.

With performance rising, we also elevated brand equity by securing top-tier editorial coverage in Good Housekeeping, The Telegraph, The Guardian, ITVX, Tatler, Marie Claire, Vogue Germany, Yahoo, and Conde Nast Traveller.

The affiliate programme went from background noise to a core channel—driving meaningful sales, brand storytelling, and publisher engagement across multiple markets.

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

05:16

Messenger

Gary Winter

Head of Growth - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Jamie Brusey

Head of Operations - Co-Founder

Silvena Hristova

Affiliate Marketing Team Leader

Maria Picornell

Account Director

Dan Hull

Senior Account Director

Veronica Garcia

Account Director

Edward Dare

Commercial Manager

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

Credit Control