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TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know

Effective from September 13, 2025, TikTok has introduced major updates to its Community Guidelines that will reshape how affiliate marketers, influencers, and performance marketing teams operate on the platform.

The changes place stricter controls on AI-generated content, automation tools, and commercial disclosure requirements, directly impacting affiliate strategies that rely on TikTok for customer acquisition and sales.

For e-commerce brands and affiliate marketers, adapting to these updates is no longer optional—it’s essential for long-term success on one of the world’s fastest-growing social platforms.

A Major Travel Affiliate Shake-Up Is Underway

In a move that’s caught the travel content world off guard, Booking.com has announced it will be discontinuing affiliate relationships with thousands of smaller partners from June 20, 2025. This sudden change affects a huge number of travel bloggers and content creators—just weeks before the industry’s busiest season begins.

The cutoff reportedly spares only those earning over €1,000 in monthly commission, leaving the majority of content creators without a way to monetise their existing Booking.com links.

At RevWise, we don’t just see this as a one-off event. It’s part of a much broader shift in the travel affiliate marketing landscape—and it carries important lessons for both creators and brands.

Affiliate marketing is evolving fast in 2025, with new technologies, platforms, and strategies reshaping the industry. From AI-driven affiliate management to the explosive growth of TikTok Shop and performance-based influencer partnerships, brands need to adapt to stay ahead. In this post, we explore the key trends that will define affiliate marketing this year—and how brands can maximize ROI with smarter, data-driven strategies.

Affiliate marketing is one of the most cost-effective and scalable ways to grow your brand online—especially for small and medium-sized businesses (SMBs). But what exactly is affiliate marketing, and how can it help your business grow?

In this guide, we’ll explain what affiliate marketing is, how it works, and why working with an affiliate marketing agency like RevWise can help you unlock its full potential.

What is TikTok Shop?

TikTok Shop is an in-app shopping experience that allows users to discover and buy products without ever leaving TikTok. From shoppable videos to live selling events, it turns entertainment into instant commerce.

The result? A seamless path from discovery to purchase — no extra tabs, no checkout friction, just swipe, click, and buy.

We’re thrilled to announce the opening of our new, state-of-the-art office in Varna, Bulgaria! As RevWise continues to grow, this expansion marks a major step in our mission to build the best affiliate marketing agency in the industry. This exciting milestone strengthens our global presence, enhances our affiliate marketing services, and provides a dynamic workspace for innovation and collaboration. Learn more about our growth and future plans!