Top Affiliate Marketing Trends of 2025
The affiliate marketing landscape is evolving faster than ever. With new technologies, shifting consumer behaviors, and emerging platforms, brands must stay ahead to maximize performance. At RevWise, we manage affiliate programs for some of the UK’s top e-commerce and leisure brands, so we have a front-row seat to what’s working—and what’s next.
Here are the top affiliate marketing trends shaping 2025:
1. AI-Powered Affiliate Management
Artificial intelligence is transforming every aspect of digital marketing, and affiliate programs are no exception. In 2025, brands will increasingly use AI tools for:
Predictive analytics to forecast partner performance.
Automated outreach to identify and engage top publishers.
Dynamic commission structures that adjust payouts based on real-time contribution to the customer journey.
At RevWise, we’re leveraging AI to streamline partner recruitment, optimize tracking, and improve reporting, helping our clients scale more efficiently.
2. The Rise of TikTok Shop & Social Commerce
TikTok Shop is becoming the Amazon of social commerce, with its built-in influencer-driven CPA model. In 2025, we expect more brands to:
Partner with micro-influencers for performance-based promotions instead of flat fees.
Leverage affiliate-first influencer strategies, where creators earn commissions on sales rather than relying on upfront sponsorships.
Optimize shoppable video content for frictionless purchasing.
RevWise is at the forefront of this shift, helping brands integrate TikTok Shop into their affiliate strategies and build relationships with creators who drive real sales.
3. Smarter Publisher Partnerships Beyond the Last Click
Most affiliate programs still overpay end-of-funnel publishers like cashback and voucher sites. While these partners have their place, the key to real growth in 2025 will be expanding into upper-funnel content publishers who generate new customer demand. This includes:
Editorial sites and SEO-focused bloggers who rank for high-intent searches.
Social-first publishers driving discovery through organic and paid amplification.
Niche authority sites that influence purchase decisions in specific industries.
At RevWise, we focus on securing placements in high-ranking articles without costly tenancy fees—maximizing ROI for our clients.
4. Performance-Based Creator Partnerships
The creator economy is shifting. Instead of expensive upfront fees, brands are moving toward performance-based models where influencers earn commissions on sales. Expect to see:
More rev-share and hybrid deals, blending a base fee with CPA commissions.
Tech-enabled tracking for social platforms, making affiliate-style payouts seamless.
Greater demand for creator affiliate networks, connecting brands with pre-vetted influencers.
With the right outreach and incentive structure, performance-based influencer partnerships can rival traditional affiliate channels in profitability.
5. The Push for More Transparent & Incremental Tracking
Brands are demanding clearer attribution to understand the true impact of their affiliate programs. This means:
Moving beyond last-click attribution to give credit to content and social publishers that influence purchases.
Using first-party data to improve tracking as third-party cookies disappear.
Advanced tracking tools like multi-touch attribution and coupon code monitoring.
At RevWise, we help brands refine their tracking to reward partners who drive real, incremental sales—not just those capturing the last click.
6. Expansion into New International Markets
With e-commerce brands looking for global growth, affiliate marketing is becoming a key channel for international expansion. We expect to see:
More brands leveraging international publisher networks to enter new markets.
Greater demand for local-language content affiliates to build trust with regional audiences.
Expansion into emerging markets where affiliate marketing is still growing, such as parts of Asia and Latin America.
Our team at RevWise is helping brands expand globally with tailored affiliate strategies that work in different regions.
Final Thoughts
Affiliate marketing in 2025 is about smarter partnerships, better tracking, and leveraging new platforms like TikTok Shop. Brands that rely solely on cashback and voucher affiliates will fall behind, while those that build relationships with high-intent content creators and publishers will see sustainable growth.
Need help optimizing your affiliate program for 2025? Get in touch with RevWise today. 🚀
Amazon’s Google Shopping Blackout: What It Means for DTC Brands and Affiliate Growth
The Big Move: Amazon Disappears Overnight
In a surprise move, Amazon abruptly paused all Google Shopping activity globally. For a full month, their feeds were dark — no ads, no product listings, no aggressive bidding wars.
But as of this week, 🚨 Amazon Shopping is back across Google Shopping in Europe, appearing again as a top competitor for most advertisers — though still absent in the U.S. market.
The move has sparked speculation that the blackout was a marketing measurement test, with Amazon assessing the incremental value of Google Shopping versus its own internal retail ecosystem.
TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know
TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know
Effective from September 13, 2025, TikTok has introduced major updates to its Community Guidelines that will reshape how affiliate marketers, influencers, and performance marketing teams operate on the platform.
The changes place stricter controls on AI-generated content, automation tools, and commercial disclosure requirements, directly impacting affiliate strategies that rely on TikTok for customer acquisition and sales.
For e-commerce brands and affiliate marketers, adapting to these updates is no longer optional—it’s essential for long-term success on one of the world’s fastest-growing social platforms.
Amazon Bows Out of Google Shopping – Why This Could Cause a CSS Affiliate Gold Rush Before Q4
In late July 2025, something quietly seismic happened in the world of product search. Amazon, long the heavyweight in Google Shopping auctions, simply disappeared. Between 21–23 July, its impression share fell from around 60% to zero. No warning, no public explanation, and no sign yet of when (or if) they will be back.
For most consumers, the absence will barely register. For affiliate programs using CPA Shopping publishers like RedBrain, Genie Shopping, Kelkoo, and others, this is the equivalent of prime high street retail space suddenly becoming vacant — and available for the taking.
Why TikTok Shop Is Gen Z’s QVC — And How Brands Can Win
What is TikTok Shop?
TikTok Shop is an in-app shopping experience that allows users to discover and buy products without ever leaving TikTok. From shoppable videos to live selling events, it turns entertainment into instant commerce.
The result? A seamless path from discovery to purchase — no extra tabs, no checkout friction, just swipe, click, and buy.
Booking.com Drops Thousands of Affiliates: What It Means for Travel Content Creators
A Major Travel Affiliate Shake-Up Is Underway
In a move that’s caught the travel content world off guard, Booking.com has announced it will be discontinuing affiliate relationships with thousands of smaller partners from June 20, 2025. This sudden change affects a huge number of travel bloggers and content creators—just weeks before the industry’s busiest season begins.
The cutoff reportedly spares only those earning over €1,000 in monthly commission, leaving the majority of content creators without a way to monetise their existing Booking.com links.
At RevWise, we don’t just see this as a one-off event. It’s part of a much broader shift in the travel affiliate marketing landscape—and it carries important lessons for both creators and brands.
What Is Affiliate Marketing? A Simple Guide for Small and Medium-Sized Businesses
Affiliate marketing is one of the most cost-effective and scalable ways to grow your brand online—especially for small and medium-sized businesses (SMBs). But what exactly is affiliate marketing, and how can it help your business grow?
In this guide, we’ll explain what affiliate marketing is, how it works, and why working with an affiliate marketing agency like RevWise can help you unlock its full potential.
RevWise Expands with a New International Office
We’re thrilled to announce the opening of our new, state-of-the-art office in Varna, Bulgaria! As RevWise continues to grow, this expansion marks a major step in our mission to build the best affiliate marketing agency in the industry. This exciting milestone strengthens our global presence, enhances our affiliate marketing services, and provides a dynamic workspace for innovation and collaboration. Learn more about our growth and future plans!
Maximising ROI in Affiliate Marketing: Why Partnering with RevWise Is the Key to Long-Term Success
Affiliate marketing can be a game-changer for brands, but true success requires strategy and expertise. read how RevWise connects you with high-impact affiliates, offers advanced performance tracking, and adapts campaigns to market trends—all to ensure maximum ROI. Discover how, with RevWise, affiliate marketing becomes a reliable growth engine, driving long-term results for your brand.
Affiliate Marketing: All You Need To Know
Affiliate marketing is transforming the way businesses reach new audiences and generate sales. This guide by our experts at RevWise breaks down everything you need to know—from the basics of how affiliate marketing works to best practices and key metrics. Whether you're a business aiming to expand or an affiliate looking to grow, discover how to make affiliate marketing work for you.
Affiliate Marketing and TikTok Shop: The Ultimate Guide for E-Commerce Businesses
Discover how to boost your e-commerce sales with TikTok Shop. Learn how affiliate marketing and RevWise can help you succeed on TikTok's fast-growing platform.
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Gary Winter
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Angelina Daneva
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Jamie Brusey
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Stoyan Yanev
Affiliate Marketing Team Leader
Yanitsa Yaneva
Affiliate Marketing Team Leader
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Senior Affiliate Account Manager
Jess Anatasi
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Nikolay Dragnev
Senior Affiliate Account Manager
Boyana Koleva
Senior Affiliate Account Manager
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