Why TikTok Shop Is Gen Z’s QVC — And How Brands Can Win
Why TikTok Shop Works So Well
1. Instant, in-app shopping Shoppers can purchase directly while watching a video or live stream. This immediacy makes the buying journey frictionless and addictive.
2. Real-time live selling Live streams on TikTok Shop often generate thousands of pounds in sales within minutes. With the right creator or brand, a single live event can sell out entire inventories in real time.
3. Viral reach and massive impact One viral TikTok video can wipe out a product line overnight. Unlike traditional ecommerce, TikTok Shop thrives on impulse buying driven by viral trends and creator recommendations.
4. Entertainment-first experience This isn’t traditional ecommerce — it’s “entertainment-commerce.” Content feels fun and authentic, not forced or overly polished, which builds trust and drives conversions.
Why Brands Should Care
For brands, TikTok Shop isn’t just another sales channel — it’s a powerful discovery engine that turns brand awareness directly into demand.
Whether you’re launching a new product, looking to reach younger audiences, or trying to build hype around limited drops, TikTok Shop offers a unique opportunity to generate massive reach and real-time revenue.
How to Win on TikTok Shop
✅ Partner with the right creators: Work with influencers and creators who resonate with your audience and can sell authentically.
✅ Create thumb-stopping content: Focus on fun, short-form videos that are designed to entertain first and sell second.
✅ Leverage live shopping: Live streams are a major revenue driver and a chance to create hype and scarcity.
✅ Optimise your product mix: Promote items that photograph well on camera, have strong impulse appeal, and can handle sudden spikes in demand.
Ready to level up your TikTok Shop strategy?
At RevWise, we help brands tap into TikTok Shop’s full potential — from creator partnerships to campaign management and viral content strategy.
🚀 Get in touch today at revwise.com and turn discovery into demand
Booking.com Drops Thousands of Affiliates: What It Means for Travel Content Creators
A Major Travel Affiliate Shake-Up Is Underway
In a move that’s caught the travel content world off guard, Booking.com has announced it will be discontinuing affiliate relationships with thousands of smaller partners from June 20, 2025. This sudden change affects a huge number of travel bloggers and content creators—just weeks before the industry’s busiest season begins.
The cutoff reportedly spares only those earning over €1,000 in monthly commission, leaving the majority of content creators without a way to monetise their existing Booking.com links.
At RevWise, we don’t just see this as a one-off event. It’s part of a much broader shift in the travel affiliate marketing landscape—and it carries important lessons for both creators and brands.
What Is Affiliate Marketing? A Simple Guide for Small and Medium-Sized Businesses
Affiliate marketing is one of the most cost-effective and scalable ways to grow your brand online—especially for small and medium-sized businesses (SMBs). But what exactly is affiliate marketing, and how can it help your business grow?
In this guide, we’ll explain what affiliate marketing is, how it works, and why working with an affiliate marketing agency like RevWise can help you unlock its full potential.
RevWise Expands with a New International Office
We’re thrilled to announce the opening of our new, state-of-the-art office in Varna, Bulgaria! As RevWise continues to grow, this expansion marks a major step in our mission to build the best affiliate marketing agency in the industry. This exciting milestone strengthens our global presence, enhances our affiliate marketing services, and provides a dynamic workspace for innovation and collaboration. Learn more about our growth and future plans!
Top Affiliate Marketing Trends of 2025
Affiliate marketing is evolving fast in 2025, with new technologies, platforms, and strategies reshaping the industry. From AI-driven affiliate management to the explosive growth of TikTok Shop and performance-based influencer partnerships, brands need to adapt to stay ahead. In this post, we explore the key trends that will define affiliate marketing this year—and how brands can maximize ROI with smarter, data-driven strategies.
Maximising ROI in Affiliate Marketing: Why Partnering with RevWise Is the Key to Long-Term Success
Affiliate marketing can be a game-changer for brands, but true success requires strategy and expertise. read how RevWise connects you with high-impact affiliates, offers advanced performance tracking, and adapts campaigns to market trends—all to ensure maximum ROI. Discover how, with RevWise, affiliate marketing becomes a reliable growth engine, driving long-term results for your brand.
Affiliate Marketing: All You Need To Know
Affiliate marketing is transforming the way businesses reach new audiences and generate sales. This guide by our experts at RevWise breaks down everything you need to know—from the basics of how affiliate marketing works to best practices and key metrics. Whether you're a business aiming to expand or an affiliate looking to grow, discover how to make affiliate marketing work for you.
Affiliate Marketing and TikTok Shop: The Ultimate Guide for E-Commerce Businesses
Discover how to boost your e-commerce sales with TikTok Shop. Learn how affiliate marketing and RevWise can help you succeed on TikTok's fast-growing platform.
A Guide to Successful B2B Partnerships in Affiliate Marketing
The world of B2B Partnerships is complex and can be tricky to navigate if you're new to the game. That's why our experts at RevWise have written this guide. Find out what makes a B2B Partnership successful, the key elements of a partnership, and why you should use RevWise's expertise. Read this blog post to find out more...
Influencer Campaigns: Best Practices for Affiliate Marketing
The influencer marketing industry is expected to grow to $24 Billion by the end of 2024 - So businesses need to dive into the world of affiliate marketing sooner than later. In this blog the RevWise affiliate marketing experts have broken down exactly how you can create a successful influencer campaign to boost engagement and drive sales for your business.
Successful Affiliate Marketing Campaigns: What We Can Learn
Affiliate marketing is set to thrive in 2025, with brands increasingly turning to performance-based models and influencer collaborations. RevWise stays ahead of the curve, crafting strategies that boost engagement and drive sales through targeted partnerships and high-quality content. Explore our insights and see how we can help your business succeed in his dynamic landscape.
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Messenger
Gary Winter
Head of Growth - Co-Founder
Angelina Daneva
Operations Manager
Jamie Brusey
Head of Operations - Co-Founder
Silvena Hristova
Operations Manager
Maria Picornell
Account Director
Dan Hull
Senior Account Director
Veronica Garcia
Account Director
Edward Dare
Commercial Manager
Olivia Drage
Head of Sales
David Marks
Non-executive Chair
Jasmine Ovall
Digital Marketing Manager
Charlie Culff
Credit Controller
Vlad Kostyna
Senior Affiliate Account Manager
Stoyan Yanev
Affiliate Marketing Team Leader
Yanitsa Yaneva
Affiliate Marketing Team Leader
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Senior Affiliate Account Manager
Jess Anatasi
Social Commerce Lead
Nikolay Dragnev
Senior Affiliate Account Manager
Boyana Koleva
Senior Affiliate Account Manager
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
