TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know

The Big Move: Amazon Disappears Overnight

In a surprise move, Amazon abruptly paused all Google Shopping activity globally. For a full month, their feeds were dark — no ads, no product listings, no aggressive bidding wars.

But as of this week, 🚨 Amazon Shopping is back across Google Shopping in Europe, appearing again as a top competitor for most advertisers — though still absent in the U.S. market.

The move has sparked speculation that the blackout was a marketing measurement test, with Amazon assessing the incremental value of Google Shopping versus its own internal retail ecosystem.

In late July 2025, something quietly seismic happened in the world of product search. Amazon, long the heavyweight in Google Shopping auctions, simply disappeared. Between 21–23 July, its impression share fell from around 60% to zero. No warning, no public explanation, and no sign yet of when (or if) they will be back.

For most consumers, the absence will barely register. For affiliate programs using CPA Shopping publishers like RedBrain, Genie Shopping, Kelkoo, and others, this is the equivalent of prime high street retail space suddenly becoming vacant — and available for the taking.

What is TikTok Shop?

TikTok Shop is an in-app shopping experience that allows users to discover and buy products without ever leaving TikTok. From shoppable videos to live selling events, it turns entertainment into instant commerce.

The result? A seamless path from discovery to purchase — no extra tabs, no checkout friction, just swipe, click, and buy.

A Major Travel Affiliate Shake-Up Is Underway

In a move that’s caught the travel content world off guard, Booking.com has announced it will be discontinuing affiliate relationships with thousands of smaller partners from June 20, 2025. This sudden change affects a huge number of travel bloggers and content creators—just weeks before the industry’s busiest season begins.

The cutoff reportedly spares only those earning over €1,000 in monthly commission, leaving the majority of content creators without a way to monetise their existing Booking.com links.

At RevWise, we don’t just see this as a one-off event. It’s part of a much broader shift in the travel affiliate marketing landscape—and it carries important lessons for both creators and brands.

Affiliate marketing is one of the most cost-effective and scalable ways to grow your brand online—especially for small and medium-sized businesses (SMBs). But what exactly is affiliate marketing, and how can it help your business grow?

In this guide, we’ll explain what affiliate marketing is, how it works, and why working with an affiliate marketing agency like RevWise can help you unlock its full potential.

We’re thrilled to announce the opening of our new, state-of-the-art office in Varna, Bulgaria! As RevWise continues to grow, this expansion marks a major step in our mission to build the best affiliate marketing agency in the industry. This exciting milestone strengthens our global presence, enhances our affiliate marketing services, and provides a dynamic workspace for innovation and collaboration. Learn more about our growth and future plans!

Affiliate marketing is evolving fast in 2025, with new technologies, platforms, and strategies reshaping the industry. From AI-driven affiliate management to the explosive growth of TikTok Shop and performance-based influencer partnerships, brands need to adapt to stay ahead. In this post, we explore the key trends that will define affiliate marketing this year—and how brands can maximize ROI with smarter, data-driven strategies.

Affiliate marketing can be a game-changer for brands, but true success requires strategy and expertise. read how RevWise connects you with high-impact affiliates, offers advanced performance tracking, and adapts campaigns to market trends—all to ensure maximum ROI. Discover how, with RevWise, affiliate marketing becomes a reliable growth engine, driving long-term results for your brand.

Affiliate marketing is transforming the way businesses reach new audiences and generate sales. This guide by our experts at RevWise breaks down everything you need to know—from the basics of how affiliate marketing works to best practices and key metrics. Whether you're a business aiming to expand or an affiliate looking to grow, discover how to make affiliate marketing work for you.

Discover how to boost your e-commerce sales with TikTok Shop. Learn how affiliate marketing and RevWise can help you succeed on TikTok's fast-growing platform.