Amazon’s Google Shopping Blackout: What It Means for DTC Brands and Affiliate Growth
Why Amazon Did It: Likely Motives
Analysts point to a few likely reasons for the pause:
Incrementality testing – measuring how many conversions Google Shopping actually drives, vs. how much traffic simply cannibalizes existing demand.
Better margins – pushing traffic through Amazon-owned channels often delivers higher ROI and more data control.
Negotiation leverage – signaling its power in ad auctions to Google.
Seasonal resets – potentially pausing spend between Prime Day and the back-to-school push.
What This Means for DTC Brands
There’s no denying that Amazon curates a strong customer journey. They offer scale, convenience, and a frictionless path to purchase that few brands can match.
But here’s the thing: Amazon doesn’t deliver loyalty the way direct-to-consumer (DTC) brands can.
Marketplaces bring traffic and reach, but there are untapped spaces that only your brand can own.
Spaces where you can: ✅ Build genuine customer relationships ✅ Reward loyalty in ways that feel personal ✅ Turn a single purchase into the start of a longer journey
And those spaces? That’s where affiliate marketing shines.
Affiliate Marketing’s Edge in a CPA World
Affiliate programs allow DTC brands to:
Pay only for performance – no wasted spend, just results.
Engage customers at key touchpoints – like post-purchase upsells, loyalty platforms, and high-intent publisher content.
Build incremental value – by being present where customers are researching, comparing, and deciding — long before they click “buy.”
This is why we’re such big believers in the affiliate space right now. When Amazon’s campaigns paused, brands that had strong affiliate relationships were able to maintain visibility and capture demand without relying on costly paid clicks.
How DTC Brands Can Compete Smarter
If you’re a DTC brand looking to stand out in a landscape where Amazon dominates discovery and convenience, here’s your playbook:
Invest in Content Partnerships Build relationships with bloggers, reviewers, and editorial publishers to secure placements that drive qualified traffic and credibility.
Own the Post-Purchase Journey Use affiliate-driven loyalty platforms and remarketing partners to turn first-time buyers into repeat customers.
Test Incrementality Use affiliate data to analyze where new customer intent originates — and scale partners that drive net-new audiences.
Stay Agile With Paid Spend With Amazon back in the European auctions, CPCs will rise again. Lean on your affiliate mix to keep acquisition costs predictable and ROI positive.
RevWise Perspective
Amazon’s brief exit and swift return, highlights a key reality: you can’t outspend a marketplace, but you can outmaneuver them.
By investing in affiliate strategies that reward performance and deepen relationships, DTC brands can create experiences that Amazon simply can’t replicate — and turn every click into the start of a longer customer journey.
TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know
TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know
Effective from September 13, 2025, TikTok has introduced major updates to its Community Guidelines that will reshape how affiliate marketers, influencers, and performance marketing teams operate on the platform.
The changes place stricter controls on AI-generated content, automation tools, and commercial disclosure requirements, directly impacting affiliate strategies that rely on TikTok for customer acquisition and sales.
For e-commerce brands and affiliate marketers, adapting to these updates is no longer optional—it’s essential for long-term success on one of the world’s fastest-growing social platforms.
Amazon Bows Out of Google Shopping – Why This Could Cause a CSS Affiliate Gold Rush Before Q4
In late July 2025, something quietly seismic happened in the world of product search. Amazon, long the heavyweight in Google Shopping auctions, simply disappeared. Between 21–23 July, its impression share fell from around 60% to zero. No warning, no public explanation, and no sign yet of when (or if) they will be back.
For most consumers, the absence will barely register. For affiliate programs using CPA Shopping publishers like RedBrain, Genie Shopping, Kelkoo, and others, this is the equivalent of prime high street retail space suddenly becoming vacant — and available for the taking.
Why TikTok Shop Is Gen Z’s QVC — And How Brands Can Win
What is TikTok Shop?
TikTok Shop is an in-app shopping experience that allows users to discover and buy products without ever leaving TikTok. From shoppable videos to live selling events, it turns entertainment into instant commerce.
The result? A seamless path from discovery to purchase — no extra tabs, no checkout friction, just swipe, click, and buy.
Booking.com Drops Thousands of Affiliates: What It Means for Travel Content Creators
A Major Travel Affiliate Shake-Up Is Underway
In a move that’s caught the travel content world off guard, Booking.com has announced it will be discontinuing affiliate relationships with thousands of smaller partners from June 20, 2025. This sudden change affects a huge number of travel bloggers and content creators—just weeks before the industry’s busiest season begins.
The cutoff reportedly spares only those earning over €1,000 in monthly commission, leaving the majority of content creators without a way to monetise their existing Booking.com links.
At RevWise, we don’t just see this as a one-off event. It’s part of a much broader shift in the travel affiliate marketing landscape—and it carries important lessons for both creators and brands.
What Is Affiliate Marketing? A Simple Guide for Small and Medium-Sized Businesses
Affiliate marketing is one of the most cost-effective and scalable ways to grow your brand online—especially for small and medium-sized businesses (SMBs). But what exactly is affiliate marketing, and how can it help your business grow?
In this guide, we’ll explain what affiliate marketing is, how it works, and why working with an affiliate marketing agency like RevWise can help you unlock its full potential.
RevWise Expands with a New International Office
We’re thrilled to announce the opening of our new, state-of-the-art office in Varna, Bulgaria! As RevWise continues to grow, this expansion marks a major step in our mission to build the best affiliate marketing agency in the industry. This exciting milestone strengthens our global presence, enhances our affiliate marketing services, and provides a dynamic workspace for innovation and collaboration. Learn more about our growth and future plans!
Top Affiliate Marketing Trends of 2025
Affiliate marketing is evolving fast in 2025, with new technologies, platforms, and strategies reshaping the industry. From AI-driven affiliate management to the explosive growth of TikTok Shop and performance-based influencer partnerships, brands need to adapt to stay ahead. In this post, we explore the key trends that will define affiliate marketing this year—and how brands can maximize ROI with smarter, data-driven strategies.
Maximising ROI in Affiliate Marketing: Why Partnering with RevWise Is the Key to Long-Term Success
Affiliate marketing can be a game-changer for brands, but true success requires strategy and expertise. read how RevWise connects you with high-impact affiliates, offers advanced performance tracking, and adapts campaigns to market trends—all to ensure maximum ROI. Discover how, with RevWise, affiliate marketing becomes a reliable growth engine, driving long-term results for your brand.
Affiliate Marketing: All You Need To Know
Affiliate marketing is transforming the way businesses reach new audiences and generate sales. This guide by our experts at RevWise breaks down everything you need to know—from the basics of how affiliate marketing works to best practices and key metrics. Whether you're a business aiming to expand or an affiliate looking to grow, discover how to make affiliate marketing work for you.
Affiliate Marketing and TikTok Shop: The Ultimate Guide for E-Commerce Businesses
Discover how to boost your e-commerce sales with TikTok Shop. Learn how affiliate marketing and RevWise can help you succeed on TikTok's fast-growing platform.
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