Engravers Guild
Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan
Comprehensive Program Audit
To revitalise Engravers Guild’s affiliate program, RevWise began with a comprehensive audit of the entire setup. This in-depth analysis examined the current status of every publisher, identifying opportunities and gaps within the existing Awin program.
Following an analysis of competitor programs, we quickly uncovered and onboarded dozens of 'missing' content publishers who we believed could provide sales.
Next, our team carefully rolled out exclusive codes for 'premium' closed-user groups, meaning only those with significant user volume. These codes are strategically increased during specific promotional periods to gain extra exposure.
By meticulously managing every aspect of the program, from publisher recruitment to performance incentives, we were able to drive a 133% year-over-year growth in affiliate sales revenue while reducing commission costs by 42%, solidifying a successful and long-term partnership with Engravers Guild, and their sister brand, Lovelox.
Strategic Enhancements and Adjustments
We rolled out a bold plan to enhance the program's profitability by reviewing all live placements, creatives, and offers, and paying commissions in line with funnel position, greatly incentivising upper funnel partners who write 'net new' content such as reviews and style guides featuring our products - which were sent as samples for review.
This strategy and hard-work resulted in a large influx of new blogger partnerships, which generated significant sales volume during the key gifting period in Q4, but who remain engaged and productive during 'off seasons', thanks to the strong relationship management process of our affiliate managers, and the quick response times experienced by publishers working on the program.
Boosting Engagement and Sales
The CEO of Engravers Guild and Lovelox, had this to say about RevWise:
“We brought RevWise on board because they’re the experts in running Affiliate Marketing campaigns, something we definitely needed help with.
After an unsuccessful stint of managing Awin in-house we gave RevWise only a couple of months to turn our account around. I'm pleased to say they did exactly this, and we now have a great thing going with them.
RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. As a business owner, having them come in with fresh ideas on how to market our products and reach a new audience has been invaluable.
Our account manager feels more like a team member than an outsider. She’s always just a Slack message away, keeping us updated on how things are progressing with our account."
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Frequently Asked Questions
How can RevWise help improve my affiliate program performance?
RevWise enhances affiliate program performance by conducting a comprehensive audit of your current setup, identifying opportunities, and implementing strategic adjustments to optimise publisher engagement, commission rates, and promotional efforts.
What strategies does RevWise use to increase affiliate sales revenue?
RevWise employs strategies such as detailed publisher analysis, targeted recruitment of new publishers, strategic CPA increases, dynamic commission rates, and specialised discount codes to boost affiliate sales revenue effectively.
How does RevWise ensure effective publisher management and engagement?
RevWise ensures effective publisher management by maintaining regular communication, offering tailored incentives, and utilising data-driven insights to enhance engagement and optimise publisher performance within your affiliate program.
Can RevWise's affiliate management services help reduce commission costs?
Yes, RevWise's expert management includes strategic adjustments to commission structures and targeted incentive plans that not only drive higher sales but also help in reducing overall commission costs by optimising payouts.
What role does data analysis play in RevWise's affiliate program optimisation?
Data analysis is crucial in RevWise’s approach, as it helps identify gaps, track performance, and make informed decisions. This ensures continuous improvement and effective optimisation of your affiliate program for sustained success.
08:28
Messenger
Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Affiliate Manager
Raya Georgieva
Affiliate Manager
Yanitsa Yaneva
Affiliate Manager
Milena Stefanov
Affiliate Manager
Borislav Nachev
Affiliate Executive
Nadia Valeri
Affiliate Executive
Videlina Georgieva
Affiliate Executive
Nikolay Dragnev
Affiliate Executive
Ivan Tachev
Affiliate Executive
Steliana Georgieva
Affiliate Executive
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
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