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Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

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Commission Costs

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YoY Sales Revenue

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Active Publishers YoY

Executive summary

01 Elevate

Elevating Engravers Guild’s affiliate program through strategic publisher onboarding, exclusive offers, and performance-driven incentives to achieve outstanding results.

02 Refine

Refining Engravers Guild’s affiliate strategy with tailored approaches for content publishers and upper-funnel partners to achieve significant growth and cost efficiency.

03 Streamline

Streamlining the affiliate program for Engravers Guild through targeted publisher engagement and proactive management, driving a 42% reduction in commission costs alongside impressive revenue growth.

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. Our account manager feels more like a team member than an outsider.

Engravers Guild

Chief Executive Officer

'For a truly heartfelt Christmas gift, LOVELOX specialises in stunning lockets and jewellery that capture memories in a beautiful, wearable way'

At Home With Alice

'If you are looking for personalised gifts for the man in your life, then we have two lovely suggestions from Engravers Guild, first a Leather Strap Watch and second the Large Stern Beer Glass'

Yeah Lifestyle

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. Our account manager feels more like a team member than an outsider.

Engravers Guild

Chief Executive Officer

'For a truly heartfelt Christmas gift, LOVELOX specialises in stunning lockets and jewellery that capture memories in a beautiful, wearable way'

At Home With Alice

'If you are looking for personalised gifts for the man in your life, then we have two lovely suggestions from Engravers Guild, first a Leather Strap Watch and second the Large Stern Beer Glass'

Yeah Lifestyle

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. Our account manager feels more like a team member than an outsider.

Engravers Guild

Chief Executive Officer

'For a truly heartfelt Christmas gift, LOVELOX specialises in stunning lockets and jewellery that capture memories in a beautiful, wearable way'

At Home With Alice

'If you are looking for personalised gifts for the man in your life, then we have two lovely suggestions from Engravers Guild, first a Leather Strap Watch and second the Large Stern Beer Glass'

Yeah Lifestyle

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. Our account manager feels more like a team member than an outsider.

Engravers Guild

Chief Executive Officer

'For a truly heartfelt Christmas gift, LOVELOX specialises in stunning lockets and jewellery that capture memories in a beautiful, wearable way'

At Home With Alice

'If you are looking for personalised gifts for the man in your life, then we have two lovely suggestions from Engravers Guild, first a Leather Strap Watch and second the Large Stern Beer Glass'

Yeah Lifestyle

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. Our account manager feels more like a team member than an outsider.

Engravers Guild

Chief Executive Officer

'For a truly heartfelt Christmas gift, LOVELOX specialises in stunning lockets and jewellery that capture memories in a beautiful, wearable way'

At Home With Alice

'If you are looking for personalised gifts for the man in your life, then we have two lovely suggestions from Engravers Guild, first a Leather Strap Watch and second the Large Stern Beer Glass'

Yeah Lifestyle

Comprehensive Program Audit

To revitalise Engravers Guild’s affiliate program, RevWise began with a comprehensive audit of the entire setup. This in-depth analysis examined the current status of every publisher, identifying opportunities and gaps within the existing Awin program.

Following an analysis of competitor programs, we quickly uncovered and onboarded dozens of 'missing' content publishers who we believed could provide sales.

Next, our team carefully rolled out exclusive codes for 'premium' closed-user groups, meaning only those with significant user volume. These codes are strategically increased during specific promotional periods to gain extra exposure.

By meticulously managing every aspect of the program, from publisher recruitment to performance incentives, we were able to drive a 133% year-over-year growth in affiliate sales revenue while reducing commission costs by 42%, solidifying a successful and long-term partnership with Engravers Guild, and their sister brand, Lovelox.

Strategic Enhancements and Adjustments

We rolled out a bold plan to enhance the program's profitability by reviewing all live placements, creatives, and offers, and paying commissions in line with funnel position, greatly incentivising upper funnel partners who write 'net new' content such as reviews and style guides featuring our products - which were sent as samples for review.

This strategy and hard-work resulted in a large influx of new blogger partnerships, which generated significant sales volume during the key gifting period in Q4, but who remain engaged and productive during 'off seasons', thanks to the strong relationship management process of our affiliate managers, and the quick response times experienced by publishers working on the program.

Boosting Engagement and Sales

The CEO of Engravers Guild and Lovelox, had this to say about RevWise:

“We brought RevWise on board because they’re the experts in running Affiliate Marketing campaigns, something we definitely needed help with.

After an unsuccessful stint of managing Awin in-house we gave RevWise only a couple of months to turn our account around. I'm pleased to say they did exactly this, and we now have a great thing going with them.

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. As a business owner, having them come in with fresh ideas on how to market our products and reach a new audience has been invaluable.

Our account manager feels more like a team member than an outsider. She’s always just a Slack message away, keeping us updated on how things are progressing with our account."

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

Other case studies

Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

Clean the program by eliminating non-valuable partners.
Expand the network with diverse publishers.
Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

+700%

YoY growth in orders (during peak)

+371%

YoY growth in productive (sales-active) publishers

The Independent Pharmacy

Within the first 90 days, we made deep structural changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

+51%

Revenue YoY Performance

£16863

Saved in wasted affiliate costs within 3 months

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

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TikTok Sales Revenue in under 2 weeks

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Click-Through Rate

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

+626%

Clicks YoY

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

YoY Sales Increase

+417%

Revenue

+270%

Orders YoY

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

SKUs across 1000 brands

Discount Dragon

Learn about how Discount Dragon teamed up with the RevWise team to achieve staggering growth in just 90 days.

+84000

New Orders in 2024

+£200K

Increase in monthly affiliate sales revenue

+10x

affiliate revenue within 90 days

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

+17%

Productive Publishers YoY

+97%

In YoY Revenue

+89%

Affiliate Clicks YoY

Our services

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

Frequently Asked Questions

How can RevWise help improve my affiliate program performance?

RevWise enhances affiliate program performance by conducting a comprehensive audit of your current setup, identifying opportunities, and implementing strategic adjustments to optimise publisher engagement, commission rates, and promotional efforts.

What strategies does RevWise use to increase affiliate sales revenue?

RevWise employs strategies such as detailed publisher analysis, targeted recruitment of new publishers, strategic CPA increases, dynamic commission rates, and specialised discount codes to boost affiliate sales revenue effectively.

How does RevWise ensure effective publisher management and engagement?

RevWise ensures effective publisher management by maintaining regular communication, offering tailored incentives, and utilising data-driven insights to enhance engagement and optimise publisher performance within your affiliate program.

Can RevWise's affiliate management services help reduce commission costs?

Yes, RevWise's expert management includes strategic adjustments to commission structures and targeted incentive plans that not only drive higher sales but also help in reducing overall commission costs by optimising payouts.

What role does data analysis play in RevWise's affiliate program optimisation?

Data analysis is crucial in RevWise’s approach, as it helps identify gaps, track performance, and make informed decisions. This ensures continuous improvement and effective optimisation of your affiliate program for sustained success.

22:05

Messenger

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey

Head of Operations - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Silvena Hristova

Affiliate Marketing Team Leader

Maria Carmen Picornell

Account Director

Dan Hull

Account Director

Edward Dare

Commercial Manager

Veronica Garcia

Account Director

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

CRM Campaign Manager