Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

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Comprehensive Program Audit

To revitalise Engravers Guild’s affiliate program, RevWise began with a comprehensive audit of the entire setup. This in-depth analysis examined the current status of every publisher, identifying opportunities and gaps within the existing Awin program.

Following an analysis of competitor programs, we quickly uncovered and onboarded dozens of 'missing' content publishers who we believed could provide sales.

Next, our team carefully rolled out exclusive codes for 'premium' closed-user groups, meaning only those with significant user volume. These codes are strategically increased during specific promotional periods to gain extra exposure.

By meticulously managing every aspect of the program, from publisher recruitment to performance incentives, we were able to drive a 133% year-over-year growth in affiliate sales revenue while reducing commission costs by 42%, solidifying a successful and long-term partnership with Engravers Guild, and their sister brand, Lovelox.

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engraversguild-fist-fashion

Strategic Enhancements and Adjustments

We rolled out a bold plan to enhance the program's profitability by reviewing all live placements, creatives, and offers, and paying commissions in line with funnel position, greatly incentivising upper funnel partners who write 'net new' content such as reviews and style guides featuring our products - which were sent as samples for review.

This strategy and hard-work resulted in a large influx of new blogger partnerships, which generated significant sales volume during the key gifting period in Q4, but who remain engaged and productive during 'off seasons', thanks to the strong relationship management process of our affiliate managers, and the quick response times experienced by publishers working on the program.

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engraversguild-first-fashion-ipad

Boosting Engagement and Sales

The CEO of Engravers Guild and Lovelox, had this to say about RevWise:

“We brought RevWise on board because they’re the experts in running Affiliate Marketing campaigns, something we definitely needed help with.

After an unsuccessful stint of managing Awin in-house we gave RevWise only a couple of months to turn our account around. I'm pleased to say they did exactly this, and we now have a great thing going with them.

RevWise really takes the time to get to know our business inside and out, which makes their service feel tailor-made for us. As a business owner, having them come in with fresh ideas on how to market our products and reach a new audience has been invaluable.

Our account manager feels more like a team member than an outsider. She’s always just a Slack message away, keeping us updated on how things are progressing with our account."

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Frequently Asked Questions

How can RevWise help improve my affiliate program performance?

RevWise enhances affiliate program performance by conducting a comprehensive audit of your current setup, identifying opportunities, and implementing strategic adjustments to optimise publisher engagement, commission rates, and promotional efforts.

What strategies does RevWise use to increase affiliate sales revenue?

RevWise employs strategies such as detailed publisher analysis, targeted recruitment of new publishers, strategic CPA increases, dynamic commission rates, and specialised discount codes to boost affiliate sales revenue effectively.

How does RevWise ensure effective publisher management and engagement?

RevWise ensures effective publisher management by maintaining regular communication, offering tailored incentives, and utilising data-driven insights to enhance engagement and optimise publisher performance within your affiliate program.

Can RevWise's affiliate management services help reduce commission costs?

Yes, RevWise's expert management includes strategic adjustments to commission structures and targeted incentive plans that not only drive higher sales but also help in reducing overall commission costs by optimising payouts.

What role does data analysis play in RevWise's affiliate program optimisation?

Data analysis is crucial in RevWise’s approach, as it helps identify gaps, track performance, and make informed decisions. This ensures continuous improvement and effective optimisation of your affiliate program for sustained success.

Contact us

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Maria Carmen Picornell avatar

Maria Carmen Picornell

Head of Client Success

Silvena Petrova avatar

Silvena Petrova

Team Leader - Delivery

Angelina Daneva avatar

Angelina Daneva

Team Leader - Delivery

Edward Dare avatar

Edward Dare

Commercial Manager

David Marks avatar

David Marks

Non-executive Chair

Desi Yanakieva avatar

Desi Yanakieva

Office Coordinator

Charlie Culff avatar

Charlie Culff

CRM Campaign Manager

Vlad Kostyna avatar

Vlad Kostyna

Senior Affiliate Manager

Stoyan Yanev avatar

Stoyan Yanev

Affiliate Manager

Raya Georgieva avatar

Raya Georgieva

Affiliate Manager

Yanitsa Yaneva avatar

Yanitsa Yaneva

Affiliate Manager

Milena Stefanov avatar

Milena Stefanov

Affiliate Manager

Borislav Nachev avatar

Borislav Nachev

Affiliate Executive

Nadia Valeri avatar

Nadia Valeri

Affiliate Executive

Videlina Georgieva avatar

Videlina Georgieva

Affiliate Executive

Nikolay Dragnev avatar

Nikolay Dragnev

Affiliate Executive

Ivan Tachev avatar

Ivan Tachev

Affiliate Executive

Steliana Georgieva avatar

Steliana Georgieva

Affiliate Executive

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

Shey Giron avatar

Shey Giron

Head of Data & Research

Melissa Mendoza avatar

Melissa Mendoza

Data & Research Executive

Micaela Velasco avatar

Micaela Velasco

Data & Research Executive

Mary June Logroño avatar

Mary June Logroño

Data & Research Executive

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