Johnstons of Elgin
Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.
Our mission was clear:
Clean the program by eliminating non-valuable partners.
Expand the network with diverse publishers.
Optimise the commission structure for maximum impact.
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YoY revenue growth (during peak)
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YoY growth in orders (during peak)
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YoY growth in productive (sales-active) publishers
Executive summary
01 Cleanse
Refining for Performance
We meticulously audited and restructured the affiliate program, removing low-value partnerships and ensuring only high-quality publishers remained.
From clutter to clarity: Eliminating inefficiencies to maximize meaningful revenue.
02 Expansion
Broadening Influence
By securing strategic partnerships with high-profile publishers, we expanded Johnstons of Elgin’s reach into luxury and fashion editorial spaces, driving premium traffic and sales.
03 Streamline
Precision & Performance
We optimized the commission structure and introduced tailored incentives, ensuring top-tier affiliates were fully engaged while maintaining profitability.
Every commission counts: A refined approach to affiliate profitability and efficiency.

The Action Plan
Challenges and Strategic Solutions
The existing commission structure was static and not tailored to various publisher types, thereby limiting incentives for high-performing affiliates. The program also suffered from low-performing voucher code sites that detracted from meaningful sales. Additionally, a narrow publisher base constrained our reach and revenue potential.
Action plan:
Program Cleanup
Conducted a rigorous audit to identify and remove underperforming voucher code sites.
Maintained high-quality content by closely monitoring affiliate activities.
Publisher Expansion
Identified and onboarded a diverse array of high-quality publishers to broaden reach.
Partnered with top-tier publishers to drive traffic and enhance brand visibility, paving the way for increased revenue.
Strategic Campaigns
Launched focused campaigns during pivotal periods, such as the Summer Sale Event, to enhance affiliate engagement and drive significant sales growth.

Significant Content Publisher Collaborations
We performed a mass outreach campaign focusing on upper and mid-funnel publishers, crucial for sustainable long-term growth.
Upon recruitment, we onboarded new publishers into the programme and maintained regular communication through newsletters and personalised interactions, ensuring they were well-informed about offers and campaigns.
In the ensuing months, we formed strategic partnerships with a diverse base of new publishers, including:
Ape to Gentleman
Country & Town House
London Fashion
The Luxe Review
The Guardian
LDNFASHION

Remarkable Results
Our targeted strategies led to substantial achievements:
A 135% revenue increase during the June Sale Event compared to May during a typically slow period for the brand
A transformation in affiliate-driven revenue and program health through program cleanup, publisher expansion, and commission structure optimisation.
During the Black Friday/Cyber Monday period, Johnstons of Elgin experienced a staggering +1180% YoY revenue growth, attributed to newly onboarded and highly productive publishers.

RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
Our services
Lets work together
Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.
Colchester, UK
Innovation Centre
Boundary road
Colchester
Essex CO4 3ZQ
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