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Back to case studies

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

KPIs background

+0%

Customer Engagement

+£0k

TikTok Sales Revenue in under 2 weeks

+0%

Click-Through Rate

Executive summary

01 Opportunity

TikTok Shop offers e-commerce brands a powerful way to engage with a highly active audience, combining viral content, organic discovery, and influencer-driven marketing to drive significant sales.

02 Foundation

Success starts with seamless TikTok Shop setup, where every product listing is meticulously optimised for maximum visibility and conversions in the competitive social commerce space.

03 Growth

Within weeks, Nutricircle’s TikTok Shop became a high-performing channel, achieving five-figure revenues, increased customer engagement, and stronger conversions through RevWise’s expert setup and management.

Testimonial quote

“RevWise quickly set up our TikTok Shop from the ground up and helped us achieve remarkable revenue growth. Their expertise in influencer partnerships and TikTok shop management was invaluable. They surpassed our expectations!“

Nutricircle

James Barthorpe, Operations Director of Nutricircle

Testimonial vectorMasonary image Nutricircle
Testimonial quote

'Absolutely crazy deal today on these Grenade bars from Nutricircle!'

TikTok Shop Bargains

Testimonial vectorMasonary image TikTok Shop Bargains
Testimonial quote

'My son loves these protein bars, they taste like a brownie. Absolute bargain!'

Verified TikTok Buyer

Testimonial vectorMasonary image Verified TikTok Buyer
Testimonial quote

“RevWise quickly set up our TikTok Shop from the ground up and helped us achieve remarkable revenue growth. Their expertise in influencer partnerships and TikTok shop management was invaluable. They surpassed our expectations!“

Nutricircle

James Barthorpe, Operations Director of Nutricircle

Testimonial vectorMasonary image Nutricircle
Testimonial quote

'Absolutely crazy deal today on these Grenade bars from Nutricircle!'

TikTok Shop Bargains

Testimonial vectorMasonary image TikTok Shop Bargains
Testimonial quote

'My son loves these protein bars, they taste like a brownie. Absolute bargain!'

Verified TikTok Buyer

Testimonial vectorMasonary image Verified TikTok Buyer
Testimonial quote

“RevWise quickly set up our TikTok Shop from the ground up and helped us achieve remarkable revenue growth. Their expertise in influencer partnerships and TikTok shop management was invaluable. They surpassed our expectations!“

Nutricircle

James Barthorpe, Operations Director of Nutricircle

Testimonial vectorMasonary image Nutricircle
Testimonial quote

'Absolutely crazy deal today on these Grenade bars from Nutricircle!'

TikTok Shop Bargains

Testimonial vectorMasonary image TikTok Shop Bargains
Testimonial quote

'My son loves these protein bars, they taste like a brownie. Absolute bargain!'

Verified TikTok Buyer

Testimonial vectorMasonary image Verified TikTok Buyer
Testimonial quote

“RevWise quickly set up our TikTok Shop from the ground up and helped us achieve remarkable revenue growth. Their expertise in influencer partnerships and TikTok shop management was invaluable. They surpassed our expectations!“

Nutricircle

James Barthorpe, Operations Director of Nutricircle

Testimonial vectorMasonary image Nutricircle
Testimonial quote

'Absolutely crazy deal today on these Grenade bars from Nutricircle!'

TikTok Shop Bargains

Testimonial vectorMasonary image TikTok Shop Bargains
Testimonial quote

'My son loves these protein bars, they taste like a brownie. Absolute bargain!'

Verified TikTok Buyer

Testimonial vectorMasonary image Verified TikTok Buyer
Testimonial quote

“RevWise quickly set up our TikTok Shop from the ground up and helped us achieve remarkable revenue growth. Their expertise in influencer partnerships and TikTok shop management was invaluable. They surpassed our expectations!“

Nutricircle

James Barthorpe, Operations Director of Nutricircle

Testimonial vectorMasonary image Nutricircle
Testimonial quote

'Absolutely crazy deal today on these Grenade bars from Nutricircle!'

TikTok Shop Bargains

Testimonial vectorMasonary image TikTok Shop Bargains
Testimonial quote

'My son loves these protein bars, they taste like a brownie. Absolute bargain!'

Verified TikTok Buyer

Testimonial vectorMasonary image Verified TikTok Buyer
Gray and Black Modern Handphone Mockup Instagram Story

From Zero to Sales: Nutricircle’s TikTok Shop Success

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

1. Full TikTok Shop Setup & Product Optimisation

RevWise began by setting up Nutricircle’s TikTok Shop from the ground up. The team optimised every product listing for maximum visibility and conversion, ensuring Nutricircle’s catalog stood out in TikTok’s competitive marketplace.

  • Speed of Execution: Complete setup in no time.

  • Precision Optimisation: Every product fine-tuned for search visibility and buyer conversions.

2. Influencer Partnerships that Drive Results

The next step involved leveraging RevWise’s influencer network to create profitable collaborations. By connecting Nutricircle with high-performing creators, RevWise amplified the brand’s reach and drove targeted traffic to their TikTok Shop.

  • Strategic Influencer Selection: Partnerships tailored to Nutricircle’s niche and audience.

  • Content That Converts: Influencers created engaging, authentic content that resonated with TikTok users.

3. Day-to-Day Technical Management & Support

RevWise didn’t stop at strategy—they ensured seamless technical and operational management of Nutricircle’s TikTok Shop. From handling customer inquiries to monitoring performance metrics, RevWise managed all aspects of the platform with precision and dedication.

  • Customer Support Excellence: Proactive, responsive support ensured a smooth buying experience.

  • Campaign Monitoring: Continuous optimisation to sustain and scale sales momentum.

2

A Powerful Opportunity for E-commerce Brands

TikTok Shop has emerged as a game-changing opportunity for e-commerce brands looking to drive sales and connect with a highly engaged audience. With TikTok’s blend of viral content, organic discovery, and influencer-driven marketing, the platform offers immense potential—but success is far from automatic. To thrive, brands must dedicate time, effort, and expertise to optimise both the technical setup and day-to-day management of their TikTok Shop while building impactful influencer partnerships.

Successful TikTok Shop strategies demand a precise blend of:

  • Technical Excellence: Seamless setup, optimisation, and management of product listings to ensure visibility and conversions.

  • Influencer Collaborations: Establishing profitable partnerships with creators to amplify reach, drive authentic engagement, and spark consistent sales.

  • Hands-On Management: A relentless focus on customer support, campaign execution, and performance monitoring to deliver measurable results.

When Nutricircle set out to capitalise on TikTok Shop, they partnered with RevWise—a team dedicated to delivering exceptional results through expertise, efficiency, and execution.

nutricircle png 4

Results That Speak for Themselves

In just two weeks, RevWise delivered exceptional outcomes for Nutricircle:

  • Five figure Revenue generated through TikTok Shop within a matter of weeks 

  • Dozens of new Influencer Partnerships secured to maximise traffic and conversions.

  • 30% Increase in Customer Engagement through seamless support and responsive management.

  • Optimised Product Listings that boosted visibility and click-through rates by 45%.

  • Time Savings: RevWise took full ownership, allowing Nutricircle’s team to focus on other priorities.

The RevWise Difference

RevWise’s full-spectrum approach sets them apart as true partners in social commerce success. Their expertise, hands-on execution, and relentless focus on results enable brands like Nutricircle to unlock TikTok Shop’s full potential. From influencer collaboration to day-to-day management, RevWise ensures every detail is covered, leaving no opportunity untapped.

Success on TikTok Shop requires more than a quick setup. It demands:

  • Dedication to Optimisation: Fine-tuning every product for visibility and sales.

  • Influencer Partnerships: Collaborating strategically with creators to drive traffic and conversions.

  • Day-to-Day Execution: Managing technical details and customer support to maintain performance.

With the right expertise and effort, TikTok Shop can become a major revenue driver for e-commerce brands—as proven by Nutricircle’s results with RevWise.

IMG 2531 (1)

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Freddie's Flowers

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From passive to powerful: how RevWise transformed Freddie’s Flowers’ affiliate programme with data-led optimisation, creative CPA structuring, and standout publisher partnerships—delivering 100%+ revenue growth across the UK and Germany.

  • 🌸 +108% UK revenue growth (YoY March–May

  • 📈 CPA down 59% (UK) and 74% (DE)

  • 📰 Premium placements: Vogue, Telegraph, Marie Claire, Yahoo, The Guardian & more

  • 🔧 Technical upgrades: S2S tracking, exclusive codes & attribution fixes

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Sykes Cottages, the UK’s leading cottage provider, achieved a 650% year-over-year (YoY) revenue increase—gaining over £3 million—after RevWise took over their affiliate program. This marked a significant turnaround following a previous YoY revenue drop of over 50%.

50%

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The Independent Pharmacy
The Independent Pharmacy

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Within the first 90 days, we made deep structural  changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

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Johnstons of Elgin
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Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

  • Clean the program by eliminating non-valuable partners.

  • Expand the network with diverse publishers.

  • Optimise the commission structure for maximum impact.

+1180%

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YoY growth in orders (during peak)

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BrewDog
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BrewDog

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+46%

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Pagazzi
Pagazzi

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

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+417%

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Engravers Guild
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Engravers Guild

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-42%

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The Bottle Club
The Bottle Club

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

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Learn about how Discount Dragon teamed up with the RevWise team to achieve staggering growth in just 90 days.

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affiliate revenue within 90 days

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+64%

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Our services

Masonary image Affiliate Program Management

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

Masonary image TikTok Shop Management

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

Masonary image B2B Partnerships

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Masonary image Powerful Data & Research

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

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Gary Winter

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Angelina Daneva

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Jamie Brusey

Head of Operations - Co-Founder

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Silvena Hristova

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Maria Picornell

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Dan Hull

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Olivia Drage

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Vlad Kostyna

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Stoyan Yanev

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Raya Georgieva

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Milena Stefanov

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Nikolay Dragnev

Senior Affiliate Account Manager

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Jess Anatasi

Social Commerce Lead

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Fabrice Gagneux

Lead Developer

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Shey Giron

Head of Data & Research

Gary Winter

Head of Growth

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Starting his career in newspapers and online media 16 years ago, before moving on to build Europe's first content advertising network, featured in The Sunday Times Tech Track 100 fastest growing companies. Gary draws on his vast experience across performance marketing and publisher sales to lead the growth of RevWise as Co-Founder.

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