Marks Electrical
Marks Electrical was established in 1987 and sells thousands of appliances to happy customers all around the UK. Marks Electrical goes on to sees Explosive Affiliate Growth with RevWise & Tradedoubler: Major Content Revenue Boost and 58% Google Shopping Surge.
Background and Objectives
Historically, Marks Electrical’s affiliate program had been lower-funnel focused, with a minimal focus on premium content, marketplace, review, and shopping affiliates.
To drive significant growth, RevWise built and executed a strategic plan centered on relentless expansion via high-value content partnerships and strategic CSS optimisations via select Google Shopping partners. This approach aimed to capture new customers, reduce dependency on discounts, and foster a more diverse and resilient affiliate program.
RevWise Strategy and Approach
RevWise took an intensive, data-driven approach to bring Marks Electrical’s affiliate programme to new heights. By conducting extensive publisher research and dedicating hundreds of hours to identifying ideal partners, RevWise developed a highly targeted roster of premium affiliates across lifestyle, product review, and shopping content.
RevWise secured placements across some of the industry’s most influential publishers, such as BBC Good Food, Good Housekeeping, AVForums, and Toms Guide, which featured essential Marks Electrical products, including washing machines, mixers, and fridge freezers. With this intensive groundwork, RevWise dynamically adjusted CPA rates for individual publishers, creating tailored incentives that drove publisher engagement and established a significant presence in content-driven search results.
In partnership with Tradedoubler, RevWise leveraged the latest tracking technology, custom commissioning tools, and hands-on account support to refine and optimize each initiative, allowing Marks Electrical’s program to operate with precision and efficiency. This seamless collaboration allowed RevWise to act dynamically and scale initiatives quickly, ensuring that Marks Electrical gained a competitive edge on Google Shopping and within the affiliate marketplace.
Results and Impact
In just a few months, Marks Electrical has experienced remarkable growth across multiple metrics:
• Substantial Incremental Revenue Growth: Total incremental revenue rose dramatically, with a 58% increase in Google Shopping (CSS) revenue due to RevWise’s ongoing optimization.
• Expanded Content Presence and Market Reach: Marks Electrical achieved substantial visibility gains across top-tier content publishers, boosting content-driven revenue by a significant margin and building an increasingly dominant position in search-driven content.
• Enhanced Market Presence through Skimlinks Partnerships: The intensive research and personalized engagement strategies employed by RevWise have allowed Marks Electrical to gain a substantial increase in market share within Skimlinks-powered content placements, quickly positioning Marks as a leading player among key competitors in the affiliate landscape.
Client Testimonial
“We brought RevWise onboard to support in generating incremental growth through the affiliate channel, with the clear aim of focusing on premium content partners to reduce the over-reliance on discounting and voucher sites. You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, and communication via Slack means that jobs can be completed quickly, which aligns with our business approach. Partnering with Tradedoubler and RevWise gives us the perfect team to grow the affiliate channel, offering dynamic tracking and commissioning solutions that meet our pace and objectives.”
— Digital Marketing Manager, Marks Electrical PLC
Conclusion
With RevWise’s strategic insights, hands-on publisher engagement, and Tradedoubler’s robust technological support, Marks Electrical has seen a dramatic transformation of its affiliate program. The RevWise and Tradedoubler partnership has created a dynamic channel strategy that will continue to fuel Marks Electrical’s growth across content-driven and performance-based affiliates.
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Gary Winter
Head of Growth - Co-Founder
Jamie Brusey
Head of Operations - Co-Founder
Maria Carmen Picornell
Head of Client Success
Silvena Petrova
Team Leader - Delivery
Angelina Daneva
Team Leader - Delivery
Edward Dare
Commercial Manager
David Marks
Non-executive Chair
Desi Yanakieva
Office Coordinator
Charlie Culff
CRM Campaign Manager
Vlad Kostyna
Senior Affiliate Manager
Stoyan Yanev
Senior Affiliate Manager
Raya Georgieva
Senior Affiliate Manager
Yanitsa Yaneva
Senior Affiliate Account Manager
Milena Stefanov
Senior Affiliate Account Manager
Borislav Nachev
Affiliate Manager
Nadia Valeri
Affiliate Executive
Nikolay Dragnev
Affiliate Manager
Ivan Tachev
Affiliate Executive
Ivo Georgiev
Affiliate Marketing Executive
Siyana Georgieva
Affiliate Marketing Executive
Dan Hull
Affiliate Client Success Manager
Steliana Georgieva
Affiliate Executive
Toni Yotova
Affiliate Marketing Executive
Jasmine Ovall
Digital Marketing Manager
Kristina Koleva
Affiliate Marketing Executive
Alex Yotov
Affiliate Executive
Boyana Koleva
Affiliate Marketing Executive
Nia Petrova
Affiliate Marketing Executive
Maya Zhekova
Affiliate Executive
Nikola Nikolov
Affiliate Executive
Olivia Drage
Head of Sales
Fabrice Gagneux
Lead Developer
Shey Giron
Head of Data & Research
Melissa Mendoza
Data & Research Executive
Micaela Velasco
Data & Research Executive
Mary June Logroño
Data & Research Executive
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