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Marks Electrical

Marks Electrical was established in 1987 and sells thousands of appliances to happy customers all around the UK. Marks Electrical goes on to sees Explosive Affiliate Growth with RevWise & Tradedoubler: Major Content Revenue Boost and 58% Google Shopping Surge.

+0%

Google Shopping (CSS) revenue

+0%

Content-Driven Revenue

+0%

Content-Driven Clicks and Unique Visitors

Executive summary

01 Expand

Scaling Marks Electrical’s affiliate presence across top-tier content publishers and strategic Google Shopping partners to reach a broader audience and boost incremental revenue.

02 Engage

Building strong, tailored incentives and fostering deeper partnerships with premium content affiliates to enhance visibility and engagement across the affiliate landscape.

03 Innovate

Applying innovative strategies with Tradedoubler’s technology and RevWise’s data-driven approach to pioneer growth through content-driven search results and strategic partnerships.

You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, RevWise is the perfect team to grow the affiliate channel.

Marks Electrical

Digital Marketing Manager

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'This is a TV that takes viewing to new heights'

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Todays Best Smeg Espresso Machine Deal.

'This is a massive saving, and one of the best Black Friday espresso machine deals I've seen this year'

Tech Radar

You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, RevWise is the perfect team to grow the affiliate channel.

Marks Electrical

Digital Marketing Manager

Best Cyber Monday TV Deals

'This is a TV that takes viewing to new heights'

The Telegraph

Todays Best Smeg Espresso Machine Deal.

'This is a massive saving, and one of the best Black Friday espresso machine deals I've seen this year'

Tech Radar

You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, RevWise is the perfect team to grow the affiliate channel.

Marks Electrical

Digital Marketing Manager

Best Cyber Monday TV Deals

'This is a TV that takes viewing to new heights'

The Telegraph

Todays Best Smeg Espresso Machine Deal.

'This is a massive saving, and one of the best Black Friday espresso machine deals I've seen this year'

Tech Radar

You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, RevWise is the perfect team to grow the affiliate channel.

Marks Electrical

Digital Marketing Manager

Best Cyber Monday TV Deals

'This is a TV that takes viewing to new heights'

The Telegraph

Todays Best Smeg Espresso Machine Deal.

'This is a massive saving, and one of the best Black Friday espresso machine deals I've seen this year'

Tech Radar

You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, RevWise is the perfect team to grow the affiliate channel.

Marks Electrical

Digital Marketing Manager

Best Cyber Monday TV Deals

'This is a TV that takes viewing to new heights'

The Telegraph

Todays Best Smeg Espresso Machine Deal.

'This is a massive saving, and one of the best Black Friday espresso machine deals I've seen this year'

Tech Radar

Background and Objectives

Historically, Marks Electrical’s affiliate program had been lower-funnel focused, with a minimal focus on premium content, marketplace, review, and shopping affiliates.

To drive significant growth, RevWise built and executed a strategic plan centered on relentless expansion via high-value content partnerships and strategic CSS optimisations via select Google Shopping partners. This approach aimed to capture new customers, reduce dependency on discounts, and foster a more diverse and resilient affiliate program.

RevWise Strategy and Approach

RevWise took an intensive, data-driven approach to bring Marks Electrical’s affiliate programme to new heights. By conducting extensive publisher research and dedicating hundreds of hours to identifying ideal partners, RevWise developed a highly targeted roster of premium affiliates across lifestyle, product review, and shopping content.

RevWise secured placements across some of the industry’s most influential publishers, such as BBC Good Food, Good Housekeeping, AVForums, and Toms Guide, which featured essential Marks Electrical products, including washing machines, mixers, and fridge freezers. With this intensive groundwork, RevWise dynamically adjusted CPA rates for individual publishers, creating tailored incentives that drove publisher engagement and established a significant presence in content-driven search results.

In partnership with Tradedoubler, RevWise leveraged the latest tracking technology, custom commissioning tools, and hands-on account support to refine and optimize each initiative, allowing Marks Electrical’s program to operate with precision and efficiency. This seamless collaboration allowed RevWise to act dynamically and scale initiatives quickly, ensuring that Marks Electrical gained a competitive edge on Google Shopping and within the affiliate marketplace.

Results and Impact

In just a few months, Marks Electrical has experienced remarkable growth across multiple metrics:

• Substantial Incremental Revenue Growth: Total incremental revenue rose dramatically, with a 58% increase in Google Shopping (CSS) revenue due to RevWise’s ongoing optimization.

• Expanded Content Presence and Market Reach: Marks Electrical achieved substantial visibility gains across top-tier content publishers, boosting content-driven revenue by a significant margin and building an increasingly dominant position in search-driven content.

• Enhanced Market Presence through Skimlinks Partnerships: The intensive research and personalized engagement strategies employed by RevWise have allowed Marks Electrical to gain a substantial increase in market share within Skimlinks-powered content placements, quickly positioning Marks as a leading player among key competitors in the affiliate landscape.

Client Testimonial

“We brought RevWise onboard to support in generating incremental growth through the affiliate channel, with the clear aim of focusing on premium content partners to reduce the over-reliance on discounting and voucher sites. You always get the feeling that the RevWise team are working hard in the background for your program. Updates are swift and clear, and communication via Slack means that jobs can be completed quickly, which aligns with our business approach. Partnering with Tradedoubler and RevWise gives us the perfect team to grow the affiliate channel, offering dynamic tracking and commissioning solutions that meet our pace and objectives.”

— Digital Marketing Manager, Marks Electrical PLC

Conclusion

With RevWise’s strategic insights, hands-on publisher engagement, and Tradedoubler’s robust technological support, Marks Electrical has seen a dramatic transformation of its affiliate program. The RevWise and Tradedoubler partnership has created a dynamic channel strategy that will continue to fuel Marks Electrical’s growth across content-driven and performance-based affiliates.

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Our services

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RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

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B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

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Messenger

Gary Winter

Head of Growth - Co-Founder

Angelina Daneva

Affiliate Marketing Team Leader

Jamie Brusey

Head of Operations - Co-Founder

Silvena Hristova

Affiliate Marketing Team Leader

Maria Picornell

Account Director

Dan Hull

Senior Account Director

Veronica Garcia

Account Director

Edward Dare

Commercial Manager

Olivia Drage

Head of Sales

David Marks

Non-executive Chair

Jasmine Ovall

Digital Marketing Manager

Charlie Culff

Credit Control